The Official VisionWeb Blog

When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking over? The best way to organize day-to-day and long-term tasks is through establishing an organizational chart, document, or structure.

As the eyecare industry and technology changes, so will the duties of your staff. It's helpful for everyone involved if there is a clear separation of departments. Although collaboration and crowdsourcing is necessary for brainstorming new ideas, execution should be more structured. This way, each staff member can pursue new growth campaigns within their areas of expertise without overlapping or stepping on toes. Keep reading to see how you can delineate these differences and keep your workflow efficient.

Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow OD or two to talk to every few months can be invaluable and help you feel connected to your community.

Maybe you're considering selling to private equity? Or there's a conflict between your team that you're unsure how to solve? There are plenty of OD-specific situations that you just can't google for solutions. We want to help you expand your circle and network to help you through the tough or even exciting changes your practice will undergo.

Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to know from finding the best burger in town to checking reviews of local schools for their kids. Creating content that shows up in these searches is a good way you can get traffic to your practice's website, other than putting out google search ads.

We encourage you to think outside the box when you're promoting your services. In marketing, this is usually called inbound content marketing because you're not creating direct promotional materials. However, you're getting people to click a link that leads to your website allowing them to become more familiar with your brand and business. We'll share a few tips for creating these pieces to get your practice started in the world of content marketing.

Before you continue to read this article on expanding you paid search traffic, we suggest you read these two articles on using Google Analytics and managing your Google My Business pages first. It's crucial you set those two up before launching any Google Ads campaigns.

We're all familiar with the various ways ads pop up when you're browsing the internet. However, it can be tricky to launch an ad campaign without understanding what everything means. Today we are focusing on the ads that show up when anyone searches for terms on Google. They are generally the first 2-3 results, so that's where you want your practice to be. That's why we've created this basic introduction into making a search ad campaign to drive potential patients to your website. We'll go through the planning, execution, and monitoring steps in today's blog.