Madhu Singh

Recent Posts

NEW EBOOK: Building an Adaptable Eyecare Practice

Posted by Madhu Singh on Thu, Jun 11, 2020 @ 10:06 AM

Uncertainty is tough on a practice owner. On top of taking swift action to preserve the financial life of your practice, optometrists need to boost the morale of their staff and work hard to retain existing patients. However, ODs don't have to navigate these challenges alone.

Actionable advice and stories from ODs with experience handling practice closures, lease changes, pandemics, abrupt change, and demotivated staff are invaluable to make your practice adaptable for any obstacle.

We include communication plans, staff management techniques, interviews with ODs, and possible growth opportunities in this new resource.

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Download: Telemedicine Special Report for 2020

Posted by Madhu Singh on Wed, Jun 10, 2020 @ 08:06 AM

For those optometry practices that are interested in setting up telemedicine, there aren't many guides or case studies out there to learn from. Like shopping for any new software or tools, implementing a telemedicine takes research, software demonstrations, change management techniques, staff education, and patience.

Our friends at Review of Optometric Business combined the knowledge of the multiple optometrists, industry professionals, and educators in their network to develop this special report on Telemedicine: The Time For Optometry is Now as a follow-up for their webinar series last month.

Read on to see what is included in the report. Download the report here.

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Online Optometry Classroom: 3 Free CE Courses

Posted by Madhu Singh on Thu, Jun 04, 2020 @ 09:06 AM

With event cancellations due to the spreading of COVID-19, optometrists need to look for alternative ways to fulfill their continuing education credits. Online education is a safe and convenient option, but you'll want to make sure the subject matter is relevant to you.

VisionWeb is sponsoring three COPE-approved courses this coming Saturday that we think will help ODs fill in gaps in their practice, especially during these uncertain times. From claim filing to virtual care, these instructors use their personal experience and years of expertise to help guide you through the obstacles you might be facing.

Keep reading to register now.

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Optometry Marketing Campaigns That Work

Posted by Madhu Singh on Thu, May 28, 2020 @ 08:05 AM

If you consider brands like Airbnb, Amazon, IKEA, or even Kleenex, you might not be able to pinpoint exactly how you first heard of them. This is the sign of good inbound and content marketing. They created marketing campaigns in multiple avenues to build up brand recognition and move their targeted buyers down their sales funnel gradually.

Not only do optometrists not have time to cold-call or pursue traditional sales techniques to gain new patients, but they don't need to. As an eyecare practice, you're providing necessary healthcare to your community, so you just need to showcase your value.

Here are three marketing campaigns that are accessible to all ODs and have been proven to bring in new patients or improve revenue.

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Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Wed, May 27, 2020 @ 10:05 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options and strapped for time. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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