Although it can be tough to admit, your eyecare practice is a business that needs to be profitable in order to serve more patients. If you're a long-time subscriber of our blog, you've probably got a business plan made already. You've created quarterly and annual sales goals, but the majority of your time as an OD is spent on patient care and diagnosis.
However, there are ways to close sales outside of the dispensary. Upgrading patients' product choices, adding lens coating, and encouraging optional accessories are a few things to mention in the exam lane to the right patient. You should also always be promoting your practice and its services through creating what we call "marketing leads". Let's unpack what we mean by all of this in today's blog.Read More