The Official VisionWeb Blog

After almost 2 months of closure, optometry practices are slowly reopening in many states. While this means imposing new sanitation requirements and safety measures to protect patients and staff, it also means letting patients know that you're back in business.

Because competition for patients is high right now, you'll need to make sure your practice's reopening messaging stands out from other practices in your area.

We want to ease some of the burden by providing some of our ideas for marketing your reopening.

Perseverance and flexibility are qualities that are praised in the medical profession. However, a mark of a good business owner is knowing when it's time to quit. Quitting doesn't imply giving up when times get hard. We think of quitting as an act of compassion, especially when the decision saves your staff and patients from extra expenses or risk.

Today we'll discuss a few scenarios where optometrists must make a tough judgment call, take a new approach, or just cease operations altogether.

With the reopening of businesses in some states, optometry practices are getting their inventory and staff prepared. However, it can be difficult to keep up with new insurance rules, government regulations, and local mandates while delivering care to a larger volume of patients.

Therefore, we thought it would be a good time to give a general summary and update on the eyecare industry and what might be on the horizon for optometrists to keep their pulse on. Here's what you need to know in order to make the next month a success:

We understand that planning out your day or week can be tough when you don't know the timeline for reopening your practice and accepting patients at full capacity. So far in our remote work series, we've given you ideas for updating your tools, implementing telehealth, and building out your marketing personas.

But now we want to help fill your schedule on the days where you aren't sure how best to use your time or your staff's time. We have a few ideas for how you can continue to work on your business without conducting routine eye exams. Keep reading for some inspiration and guidance.

Unprecedented times call for adaptability and creativity, which can help strengthen your practice. Especially when there is no immediate end to government regulations and mandates, it's better if your practice implements changes quickly to mitigate profit loss. Dr. Barker said it best when she stated that "remote patient care has been interesting and has pushed us to be creative and quick on our feet".

That's why we want to focus on the ways you can enact change quickly with minimal disruptions to your staff motivation, sales, and patient satisfaction.