The Official VisionWeb Blog

Uncertainty is tough on a practice owner. On top of taking swift action to preserve the financial life of your practice, optometrists need to boost the morale of their staff and work hard to retain existing patients. However, ODs don't have to navigate these challenges alone.

Actionable advice and stories from ODs with experience handling practice closures, lease changes, pandemics, abrupt change, and demotivated staff are invaluable to make your practice adaptable for any obstacle.

We include communication plans, staff management techniques, interviews with ODs, and possible growth opportunities in this new resource.

For those optometry practices that are interested in setting up telemedicine, there aren't many guides or case studies out there to learn from. Like shopping for any new software or tools, implementing a telemedicine takes research, software demonstrations, change management techniques, staff education, and patience.

Our friends at Review of Optometric Business combined the knowledge of the multiple optometrists, industry professionals, and educators in their network to develop this special report on Telemedicine: The Time For Optometry is Now as a follow-up for their webinar series last month.

Read on to see what is included in the report. Download the report here.

With event cancellations due to the spreading of COVID-19, optometrists need to look for alternative ways to fulfill their continuing education credits. Online education is a safe and convenient option, but you'll want to make sure the subject matter is relevant to you.

VisionWeb is sponsoring three COPE-approved courses this coming Saturday that we think will help ODs fill in gaps in their practice, especially during these uncertain times. From claim filing to virtual care, these instructors use their personal experience and years of expertise to help guide you through the obstacles you might be facing.

Keep reading to register now.

If you consider brands like Airbnb, Amazon, IKEA, or even Kleenex, you might not be able to pinpoint exactly how you first heard of them. This is the sign of good inbound and content marketing. They created marketing campaigns in multiple avenues to build up brand recognition and move their targeted buyers down their sales funnel gradually.

Not only do optometrists not have time to cold-call or pursue traditional sales techniques to gain new patients, but they don't need to. As an eyecare practice, you're providing necessary healthcare to your community, so you just need to showcase your value.

Here are three marketing campaigns that are accessible to all ODs and have been proven to bring in new patients or improve revenue.