Madhu Singh

Recent Posts

How Patients Can Use Flex Spending Dollars at the Optometrist

Posted by Madhu Singh on Wed, Oct 28, 2020 @ 08:10 AM

It's time for the rush of patients scheduling appointments to use up the money left in their FSA or HSA accounts. If you're not experiencing an influx of appointments, give your patients a gentle reminder that your optometry services can be reimbursed with a flexible spending account (FSA), health savings account (HSA), a health reimbursement arrangement (HRA).

In order to qualify for end-of-year benefits, patients simply have to have their exam and order their products in the 2020 calendar year. Then, they can pick the products up whenever they're ready, even if that's in 2021. Here are a few more tips to encourage your patients to book their exams and buy from your dispensary before the year is up.

Read More

3 Articles To Help Improve Your Optometry Practice

Posted by Madhu Singh on Thu, Oct 22, 2020 @ 08:10 AM

Hearing the advice and stories of fellow ODs is helpful when you're nervous about making a big change, looking for inspiration and goal ideas, or even just wanting a peek into other practices. That's why we're addicted to reading and sharing stories of optometrists that are getting creative with their team or leveraging new technology.

Big optometry publications like Review of Optometric Business and Women in Optometry connect their readers with snapshots into the practices of success ODs around the nation. We've picked three articles that we think could be helpful for your practice growth right now before the end of the year.

Read More

Paper to Paperless: Overcoming the Fear of Change

Posted by Madhu Singh on Wed, Oct 21, 2020 @ 08:10 AM

No matter what industry you work in, there are countless reasons and tips published online for no longer relying on paper in your office. In addition to being eco-friendly, going digital is efficient for finding and accessing information and reducing filing or administrative headache for your staff.

However, a handful of practices are stuck using paper because of their fear of change. While this is a reasonable fear, the benefits of switching to an Electronic Health Record system far outweigh the comfort of sticking with what you know. Let's go over the first three steps to feeling less scared about switching.

Read More

Optometry Practice SEO 101

Posted by Madhu Singh on Thu, Oct 15, 2020 @ 11:10 AM

As you know, one of the main ways for patients to find your practice is through searching for optometrists online. Most companies hire search engine optimization specialists or agencies to make sure the technical or backend of their website isn't blocking their practice from ranking highly. While this is definitely useful and necessary when setting up your site, it isn't always in the budget.

We wanted to offer you a few basic tips to boost your practice's SEO when you're tight on resources. 

Read More

Protecting Your Eyeare Practice's Reputation from Dissatisfied Patients

Posted by Madhu Singh on Wed, Oct 14, 2020 @ 09:10 AM

Requesting feedback is great for optimizing your products, customer service, patient care, and schedules. However, it's nerve-wracking to leave yourself open and vulnerable to criticism and dissatisfied patients.

Most practices conduct at least a few surveys every year to solicit this feedback, which is useful because these responses are usually anonymous and private. It's especially difficult or tricky to address customers when they leave online reviews or talk to your team in person when they're frustrated with their experience.

That's why we want to encourage practices to take extra measures to address common sources of dissatisfied patients before they come to a head. Keep reading to find out how you can protect your practice today.

Read More