Madhu Singh

Practice Management, Marketing and Social Media

How to Generate More Patients for Your Optometric Practice

Growing your patient base in optometry can be a challenge when you consider direct, local competitors as well as online glasses and contact...

Read More
Marketing and Social Media

Eco-Friendly Eyecare Products for Your Optical Dispensary

Consumers are becoming more conscious of where they spend their money, especially when it comes to e-commerce. From fair-trade logos to...

Read More
Tips & Tools

3 Jaw-Dropping Eyecare Practices To Inspire You

A new year is the best time to feel inspired and ready to enact change. That's why we wanted to research eyecare practices from around the...

Read More
Events and Promotions

Celebrating International Women's Day in Optometry

There are many professions and accomplishments where women are tipping the patriarchal scales. Optometry is one of them. Women currently...

Read More
Resources, Business Management

New Ebook: Optometry Metrics and Benchmarks Part 2

We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8...

Read More
Coding & Billing

How VisionWeb & TriZetto Boost Patient Transparency

Patient’s are responsible for an ever-increasing portion of the charges that are billed to their health insurance. In fact, according to...

Read More
Business Management

Developing a Business Plan for ODs

What's your five year plan? Although this is a common question when networking or interviewing for a new job, it's also one all ODs should...

Read More
Coding & Billing

Our 2021 Billing Team Improvements

We don't often brag about our products and services on this blog, but I think it's appropriate every once in awhile. In the past few...

Read More
Marketing and Social Media

How to Use Content to Sell Eyecare Products

When business professionals discuss product marketing in general, that can include anything from competitor intelligence to...

Read More
Marketing and Social Media

2021 Social Media Ideas for ODs

Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...

Read More
Business Management

3 Lessons ODs Can Learn from Bill Gates

Learning and getting ideas from other optometry professionals or practices is great, but there are a lot of lessons to be learned from...

Read More
Uprise EHR & PM, Business Management

Organizational Structure of an Optometry Practice

When new opportunities or responsibilities pop up in your optometry practice, do you know which staff member should be in charge of taking...

Read More
Staff Management

Salary Requirements for Optometry Staff

Doing some research on the average salary or range for your job title is a good idea before interviewing for new jobs, hiring a new staff...

Read More
Marketing and Social Media

Gathering Advice from Your Optometry Community

Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...

Read More
Marketing and Social Media

How to Use Content to Promote Services

Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...

Read More
Marketing and Social Media

Creating Google Search Ads for Your Eyecare Practice

Before you continue to read this article on expanding you paid search traffic, we suggest you read these two articles on using Google...

Read More