Madhu Singh

Recent Posts

Optometry Marketing Campaigns That Work

Posted by Madhu Singh on Thu, May 28, 2020 @ 08:05 AM

If you consider brands like Airbnb, Amazon, IKEA, or even Kleenex, you might not be able to pinpoint exactly how you first heard of them. This is the sign of good inbound and content marketing. They created marketing campaigns in multiple avenues to build up brand recognition and move their targeted buyers down their sales funnel gradually.

Not only do optometrists not have time to cold-call or pursue traditional sales techniques to gain new patients, but they don't need to. As an eyecare practice, you're providing necessary healthcare to your community, so you just need to showcase your value.

Here are three marketing campaigns that are accessible to all ODs and have been proven to bring in new patients or improve revenue.

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Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Wed, May 27, 2020 @ 10:05 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options and strapped for time. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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This Webinar Series Helps Optometrists

Posted by Madhu Singh on Thu, May 21, 2020 @ 08:05 AM

Especially with social distancing in effect, it's easy to feel slightly isolated while dealing with the closure of your practice, demotivation from staff, and uncertainty of your patients. All optometrists are feeling unsure about how to progress forward without the opportunity to meet and share advice. That's why we think you should check out the digital webinars being offered surrounding profitability, adapting to change, and organizing for the year ahead.

Our partner and friend, EDGEPro from GPN Technologies, offers helpful webinars regularly through their channel. We wanted to highlight the most recent COVID-19 related info sessions that can help get your practice reopened and on track. 

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Case Study: Dr. Ali's Secrets to a Successful Optometry Workflow

Posted by Madhu Singh on Wed, May 20, 2020 @ 09:05 AM

Practice management and EHR software can make or break your workflow. Uprise was designed by consulting real-life ODs to insure that information is communicated seamlessly throughout their optometry practices. But don't take our word for it; let's hear from an OD who has been using Uprise for over a year.

We talked to Dr. Shazeen Ali to find out why she was in the market for a new EHR solution and whether Uprise fulfilled her needs. Read on to find out how you could save time, shorten your onboarding process, and retain happy employees.

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Keep Your Eyecare Practice Safe & Give to Charity

Posted by Madhu Singh on Mon, May 18, 2020 @ 10:05 AM

Right now, KN95 and CDC-compliant masks are not only scarce, but expensive due to high demand. For those practices that have reopened, they need upwards of 10 masks a day to keep their staff and patients safe from disease. That's why ODs on Facebook developed a partnership solution with Bloom Med Supply to source approved, cost-effective masks for eyecare professionals and patients.
 
They wanted to continue their charity outreach in some way, so they have vowed to donate their portion of proceeds to the Center for Disaster Philanthropy. Keep reading to see their discounted price, the charity that the group chose, and purchase masks for your practice ASAP.
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