OD Story: 4 Ways Your Practice Gets An Unfair Advantage

Some customers choose Uprise for its touch-free capabilities and competitive features. An early adopter of Uprise, Dr. Kim Castleberry is no exception. That's why we wanted to further explore his history within optometry and his current practice successes.

In 1983, Dr. Castleberry founded Plano Eye Associates. Today, they're a multi-million-dollar practice with four optometrists, a 7,000 sq. ft. building with a 2,000 sq. ft. optical store and 15 examination and treatment rooms with all the technology an eyecare provider could want.

Here's a snippet of his story, or read the full case study here.

How Dr. Kim Castleberry Runs His Eyecare Practice

Castleberry CE icon (1)Their practice mission is to restore sight by providing the highest quality medical, surgical and optical eyecare for their patients in a high-technology environment providing a unique patient experience. Dr. Castleberry likes to refer to it as a no-which-is-better-one-or-two and no-forms-to-fill-out practice.

All he ever wanted in practice was an unfair advantage, and technology integration has provided just that. As an EHR pioneer, he began his paperless office journey in 1985. Over 30 years later, he can tell you the primary reason for his practice success has been technology integration. That being said, he believes there are four ways the right EHR software can give your practice an unfair advantage, too.

1. Fully cloud-based software, giving you 24/7 access

2. Enhance your workflows with SmartTouch EHR

3. Simplify your inventory with integrated product catalogs

4. Provide a unique patient experience with a robust patient portal

Setting your practice up for success is much easier to do when you have the right technology lined up to get you to where you want to be. Learn more about how Uprise EHR and Practice Management Software can help you save time and be more efficient in the exam lane.


If you want to see how these work in Dr. Castleberry's practice,

read the full story here.

This blog was originally posted October 2021 and updated March 2023.

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