Madhu Singh

Recent Posts

How a SWOT Analysis Can Help Your Optometry Practice

Posted by Madhu Singh on Tue, Apr 28, 2020 @ 10:04 AM

Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

Read More

Remote Work Series: Introducing Telehealth to Your Practice

Posted by Madhu Singh on Tue, Apr 21, 2020 @ 10:04 AM

Although optometrists have traditionally been apprehensive to adopt telemedicine or deliver remote diagnoses, the current shelter-in-place precautions call for healthcare providers to adapt. If you have established patients with red eyes or injuries during this time, what options do you have besides remote care? However, beginning to administer patient care while you and your staff work from home takes planning and the right tools.

From billing codes to workflow changes, we want to show you how telehealth could be incorporated into your practice either for the short or long term.

Read More

Eyecare Resources During COVID-19 Crisis

Posted by Madhu Singh on Mon, Apr 13, 2020 @ 11:04 AM

With the shelter-in-place mandates due to the COVID-19 pandemic, ODs are changing the way they deliver patient care and closing their practices altogether. Information and updates are released regularly as the eyecare industry catches up with the changes. We understand that practices are under a significant amount of stress to not only stay healthy, but also to watch expenses and cash flow.

We want to make sure you have all the relevant information you need to plan, implement, and communicate changes to your patients as well as stay profitable.

Read More

Guest Post: Medical Insurance Verification Action Plan

Posted by Madhu Singh on Thu, Apr 09, 2020 @ 08:04 AM

Have you ever discussed a medical insurance deductible with a patient and THEIR deductible is YOUR fault? Or has the patient ever been surprised that their co-pay was $45 at the checkout? These are telltale signs that you have an opportunity to educate your patients on how their medical insurance can cover their eye health conditions.

Most patients do not understand their insurance coverage, especially as it relates to medical eye care, and therefore do not use their insurance to its fullest. When you provide medical eye care, the patient is more loyal than the “retail only” patient. In order to build a lasting relationship, patients should know that optometrists are qualified to provide medical eye care. 

Jerry Godwin from OMS shows us how to verify insurance before patients arrive at your practice so that you don't miss out on revenue. We've included his action plan below, but you can read more information on his website.

Read More

Remote Work Series: Update Your Tools

Posted by Madhu Singh on Mon, Apr 06, 2020 @ 10:04 AM

Currently, most healthcare professionals in the US are required to only perform patient care for emergency cases. However, that doesn't mean there isn't work to be done in your practice.

If you have down-time, it's a good idea to complete the tasks you've either been putting off or don't usually have space for when seeing patients. That's why we're starting a remote work series on the blog to give you ideas for keeping yourself and your staff productive during this uncertain time.

Today we'll go over the various software updates and equipment maintenance steps that are crucial and beneficial for your practice.

Read More