Optometry Blog: Books to Read to Lead to Better Business


Strong business skills are necessary for making sure your practice is running as efficiently as possible. That's why today we want to share with you three great business-focused books that will help your improve the way you run things in your practice. These books cover everything from marketing to building relationships to getting your staff working together. Add these books to your reading list and implement the ideas as soon as possible to be on your way to bigger, better business!

Optometry Blog: Add These Business Books to the Top of Your Reading List

Sticking Points: How to Get 4 Generations Working Together in the 12 Places they Come Apart

If you have a diverse staff age-wise, and are looking for ways to get them to come together in the workplace to see eye-to-eye, this book is for you.

Currently, there are four generations in the workplace: Traditionalists, Baby Boomers, Gen X, and Millennials. These generations have different ideas and for the way things should be done, and have diferent office norms. Getting different generations to all come together and work cohesively can be a problem for many businesses. This book will give you 12 sticking points that will help you understand how different generations react to things like feedback, company policies, loyalty, training, meetings, and much more.

The SPEED of Trust: The One Thing That Changes Everything

Pick up this book if you are looking for new ways to build trust with not only your patients, but your staff as well.

To run a successful practice, you have to establish trust with both your patients and your staff. Figuring out how to create that trust is difficult. This book will walk you through how establishing trust in your office changes everything. Implement the ideas in this book to transform your practice for the better.

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

If you’re stuck trying to figure out how to get more Millennials in your practice, this book is a must!

Millennials are quickly taking over in terms of buying power, meaning your practice can not ignore this generation. Marketing to Millennials is more than just having a Twitter account for your practice. This book will go through how marketing to this generation is different than anything your practice has done before, by teaching you a new set of marketing rules.

What are some of your favorite optical marketing and business books?

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