Megan Ludzenski

Recent Posts

2021 Eyecare Practice Marketing Calendar

Posted by Megan Ludzenski on Mon, Feb 22, 2021 @ 13:02 PM

Coming up with patient engaging events in your practice can be tricky. We want to help jumpstart your year by giving you a snapshot of events and moments you can look forward to. A solid game plan is crucial to setting up your marketing campaigns for success and deciding a budget. Of course, your circumstances might change throughout the year, so keep your calendar flexible when that happens.

Start filling up your content calendar for the year now. As events and promotions pop up, you can fill in the gaps. Here's a list of events and promotional ideas for each month of the year:

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12 Interview Questions to Ask Your Optical Practice Candidates

Posted by Megan Ludzenski on Mon, Jan 18, 2021 @ 14:01 PM

Finding the perfect fit for your practice's staff when hiring new employees can prove to be quite the task. On top of looking for candidates with the right skill set, you want someone who will be a pleasure to work with and stay with your practice for years to come.

Asking the right questions is the only way to find out whether a candidate is a good cultural fit. We’ve come across these interview questions that will help you gain insight to an candidate’s background and goals. No matter if you're looking for a technician, office manager, or even another optician to join your practice, these questions are designed to highlight important personality traits. Maybe they'll lead you to the optical practice addition you need?

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How to Avoid the Fall Slump in Your Optical Practice

Posted by Megan Ludzenski on Tue, Oct 13, 2020 @ 15:10 PM

As we set into fall, there is a lot to look forward to: cooler weather, cozier clothing, and pumpkin flavored everything. On the reverse side, there are some things about fall you may be dreading, one of those things being the fall slump. As the end of the year approaches, it seems we become unmotivated in various aspects of our lives, including work.

With the back to school rush coming to a halt, and the end of the year being a few months away, you might also be suffering from a fall slump in your sales as well. You don't have to let your practice become a victim of the fall slump; there are some things you can do in your practice to get your books and your staff through the rest of the year.

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Optical Dispensing Tips That Will Help Boost Your Summer Sales

Posted by Megan Ludzenski on Mon, Aug 17, 2020 @ 11:08 AM

Most of your patients will be embarking on various summer adventures, many of which will place them outdoors more than usual. The increase in outdoor activity offers a great opportunity for your practice to promote sunglasses sales in your dispensary.

When patients come to your practice, it can often be hard to ask them to make a sunglasses purchase on top of the frames they are likely already purchasing, but we’ve got some optical dispensing tips for boosting your sales this summer that will keep your patients’ eyes protected, and your financial statements happy.

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Maintaining Control of Your Practice with Optometry Software

Posted by Megan Ludzenski on Mon, Jul 20, 2020 @ 11:07 AM

As an office manager, we don't have to tell you that you stay pretty busy with all of your duties of running a practice. From managing the office schedule to setting up patient recall to maintaining staff morale, your day stays full. At times you may even feel overwhelmed, but there are a couple of ways you can make your job easier with optometry software.

By utilizing your optometry software fully, you can effectively manage your more than full workload all while maintaining complete practice efficiency. We want to share with you some ways that your software can make your life a whole lot easier!

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