The Official VisionWeb Blog

As we set into fall, there is a lot to look forward to: cooler weather, cozier clothing, and pumpkin flavored everything. On the reverse side, there are some things about fall you may be dreading, one of those things being the fall slump. As the end of the year approaches, it seems we become unmotivated in various aspects of our lives, including work.

With the back to school rush coming to a halt, and the end of the year being a few months away, you might also be suffering from a fall slump in your sales as well. You don't have to let your practice become a victim of the fall slump; there are some things you can do in your practice to get your books and your staff through the rest of the year.

Most of your patients will be embarking on various summer adventures, many of which will place them outdoors more than usual. The increase in outdoor activity offers a great opportunity for your practice to promote sunglasses sales in your dispensary.

When patients come to your practice, it can often be hard to ask them to make a sunglasses purchase on top of the frames they are likely already purchasing, but we’ve got some optical dispensing tips for boosting your sales this summer that will keep your patients’ eyes protected, and your financial statements happy.

As an office manager, we don't have to tell you that you stay pretty busy with all of your duties of running a practice. From managing the office schedule to setting up patient recall to maintaining staff morale, your day stays full. At times you may even feel overwhelmed, but there are a couple of ways you can make your job easier with optometry software.

By utilizing your optometry software fully, you can effectively manage your more than full workload all while maintaining complete practice efficiency. We want to share with you some ways that your software can make your life a whole lot easier!

There are many things that you should be monitoring to keep your office workflow running smoothly. Unsurprisingly, one of the most important parts of your workflow is customer service. Creating a positive experience for your patients throughout their entire visit to your office is important in gaining repeat and new patients.

It's likely that many of your new patients start the customer service experience when they search for eyecare practices in their area on Google. Is your website customer-friendly? Our customer service cycle presentation below first tackles your online presence, continues through the patient experience, and goes over retaining patients after their first visit.

One of the biggest problems facing independent optometrists is the threat of online retailers, like 
Warby Parker. By providing the convenience of shopping for frames online, many consumers are turning away from your dispensary and into the open arms of cheaper online frame companies. We have stressed in the past the importance of educating your patients on the value of getting frames from a licensed optician in order to combat online retailers.

Today, we want to share with you some optometry blog resources you can use to develop talking points that will help you educate your patients of the truth: the best glasses come from your dispensary.