Megan Ludzenski

Recent Posts

Are You Falling in Love with EHR Software this Valentine's Day?

Posted by Megan Ludzenski on Thu, Feb 13, 2020 @ 18:02 PM

Falling in love: we all do it at least once in our lives. Finding the perfect EHR software for your practice is a lot like finding your soulmate, it takes time and effort, but once you find it, nothing can stand in your way. With Valentine's Day right around the corner, we encourage you to take a break and enjoy looking at the 7 (funny) stages of falling in love...with your EHR software that is!

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Patient Scheduling: The Stages of Dealing with Late & No-Show Patients

Posted by Megan Ludzenski on Mon, Feb 10, 2020 @ 04:02 AM


You work incredibly hard in your practice to keep everything organized, technology up-to-date, and inventory stocked to best serve your patients. So, it's no surprise that you and your staff are left frustrated when a patient shows up late or doesn't show up at all.

We realize how big of an issue late and no-show patients can be for many practices. Frequent late and no-show patients can really set your practice back.

Today, we want to take you through the stages of dealing with these types of patients and then offer some ideas for how you can deal with them.

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Creating the Best Optical Social Media Post

Posted by Megan Ludzenski on Tue, Oct 15, 2019 @ 10:10 AM

Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list.

That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall. Keep reading to see what they are!

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Are You Ready to Open Your Own Optical Practice?

Posted by Megan Ludzenski on Mon, Sep 09, 2019 @ 06:09 AM

Opening your own optical practice is a big step to take in your career. There are a lot of advantages of being your own boss and operating your practice exactly how you envision it, but along with the excitement comes challenges and a whole lot of responsibility.

Starting your own business can be a stressful process and isn't the best path for all optometrists. There are also benefits to working in a practice where you don't have ownership responsibilities. Have you felt the itch to open your own practice? Before you take the leap, we encourage you to think through all the positives and negatives that come along with it.

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Optical Marketing Resources: Why Local Search is Important

Posted by Megan Ludzenski on Tue, Aug 06, 2019 @ 11:08 AM

When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through Google search or Google maps. If your practice's online presence isn't optimized for local search, you could be costing your practice tons of new patients.

Local search is when a consumer seeks information online in a specific geographic area with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.

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