The Official VisionWeb Blog

Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list.

That is why we want to share with you some strategies that will help you master the craft of creating great posts that will get your followers more involved with your practice.

Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall. Keep reading to see what they are!

When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through Google search or Google maps. If your practice's online presence isn't optimized for local search, you could be costing your practice tons of new patients.

Local search is when a consumer seeks information online in a specific geographic area with the intention of making a transaction offline. Today we want to share with you not only why local search is important, but also what you can do to make sure your practice is better represented.

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here to stay is hashtags. Hashtags found their fame on Twitter and have spread to the rest of the social media platforms, making them an important tracking and patient awareness or growth tool. However, most optometry practice use hashtags incorrectly.  below

Our friends at The Optical Vision Site wrote this piece on Hashtags for Eyecare Professionals that we would like to share with you today. Find out if you're fully utilizing the power of hashtags below.

Monitoring industry benchmarks in your practice is important in order to keep your profits rising, especially in your optical dispensary.

Your dispensary serves as one of the main points of revenue for your practice, and if you're unaware that it is underperforming then you could be missing out on the opportunity to increase your profits.

We want to show you how to calculate two important numbers from our benchmark eBook that are specific to your dispensary and how it is performing.

Commission programs are a perk and motivator for opticians. Some opticians see commission programs as a necessary element of their job and may even come to expect them as a benefit upon hiring.

A typical commission program can vary anywhere from one to five percent of monthly dispensary sales. However, some independent practices have felt the struggles that can come along with effectively balancing a commission program, staying within practice budget, and meeting performance goals.

We'll walk you through some of the pros and cons of commission programs and bonuses and how your practice can go about implementing them.