The Official VisionWeb Blog

Whether you’re a veteran practice owner with multiple establishments or you’re just starting out, there are a number of challenges every optometric practice owner faces.

Unfortunately, there isn’t always an easy or straightforward solution to these challenges. Owners have to use a mixture of effective management, updated technology, and clever sales strategy to create positive change within their practice.

Knowing your options and gaining advice from your peers can help you test different strategies that can overcome these common challenges in your practice.

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem.

Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice. The team at The Optical Vision Site listed out 97 vision charities for you to browse. When looking for a charity to support, we recommend first listing out your budget, the geographic area you'd like to help, and any particular values your team supports.

Your optical dispensing sales are up against a lot of competition. However, they are still an important contributor to your optometric practice profits. If you’re struggling to capture optical dispensing sales in your practice, there may be a fix simpler than you think.

Smile.

Have you ever notice how most advertisements show a person smiling? It’s not a coincidence. Smiling faces in advertisements improve the buyer’s perception of the product and desire to trust the person selling it to them. Can you use the same approach in your optometric practice?

Whether on the phone or in person, communicating with a smile can positively influence the patient relationship. In this post, we’ll explain how the power of a simple smile can be used to improve your optical dispensing sales.

Your practice relies on insurance claims to generate revenue. However, common errors are resulting in denied claims, wasted time, and lost revenue. It’s time to be proactive about your claim management and maximize reimbursements for your patient visits.

Having to rework denied claims and resubmit them is only adding to the claims that your optometric billing manager has to submit. With a few adjustments to the office workflow and the right technology, you can focus less on reworking denials and more on submitting your claims right the first time. Read on to see what steps you can take today to stop being denied.