The Official VisionWeb Blog

Your optical dispensary can bring your optometric practice a big portion of the revenue. But only if your optician has the tools needed to educate patients about the lenses that will meet their sight, style, comfort, and budget.

Sometimes, patients and staff members can overlook the importance of an optician, but the work that they do helps complete your optometric practice staff and provides a vital service for your patients. There is always time to support your opticians and the other members of your team with a token of appreciation. After all, they are the face of your practice.

Below are some ways you can thank your hard working staff members.

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying relevant and memorable is important to maintain your patient count, increase new patient acquisition, and assist with frame sales.

And, in order to stay top of mind, your practice needs to increase communication and visibility within your community. This is where a strong optical marketing strategy comes in. Continue reading to see our expert opinion on marketing your practice in 2020.

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.

Over the past few months, we’ve been keeping a closer eye on the online competition and have realized there are a few things that you can learn from online retailers to make your practice more effective at converting frame sales in your optical dispensing shop.

The claims management lifecycle is a complex and detailed process. While electronic claims have reduced phone calls with payers, minimized duplicated data entry, and decreased reimbursement times, they have increased the scale of the insurance claims your biller has to create, track, and manage throughout the lifecycle.

Now, if you or your biller are submitting a batch of claims every week while trying to keep up with other claims already in the lifecycle, then you might be risking reports slipping through the cracks and rejected claims piling up before you even get a chance to correct them.

The Insurance Revenue Cycle Management service from VisionWeb offers vision and medical billing services to take the more painstaking, detail-heavy parts of the optometric billing cycle off your practice's hands. All you and your staff have to worry about is checking the patient’s benefits eligibility and creating the batch of claims. Then we take over to keep your claims moving forward so you can focus more on patient satisfaction.

Follow this infographic to see how VisionWeb’s Insurance Revenue Cycle Management Service works the billing cycle for you to simplify your claims lifecycle.