The Official VisionWeb Blog

Running a successful optometric practice requires a wealth of knowledge. While years of hard work and quality education prepares ODs to care for the ocular health of their community and patients, many practice owners were never taught how to run a business effectively.

While there are business lessons that can be learned in a classroom, many business lessons can only be learned by first hand experience or from a mentor whose guidance can help budding ODs prepare for practice success.

Although many online communities bring ODs and eyecare professionals of varying experiences together, many ODs who need help may not know what questions to ask or what they need help with. That’s why we created this eBook.

Your schedule is probably packed with patients wanting to get a comprehensive exam before they head back to school after the holidays.

While this is a busy time for your optometric practice, taking a bit of extra time before each appointment to pull benefits will not only help you earn more money, it could also benefit your patient.

Below are three reasons why your staff should pull patient benefits a few days before the appointment.

Many eyecare practices are struggling to compete with online retailers such as Hubble, Warby Parker, and even Amazon.

When competing to make optical dispensing sales, you have to think about the situation from your patients’ perspective. Identify why they would be willing to trust anyone other than their doctor to provide them with their glasses and contacts.

After doing a little digging, we figured out a few reasons your patients go elsewhere for their purchases.

When you’re staffing an optometric practice one of the things you must determine is whether you will pay your employees an hourly or salary wage. Of course, you should also weigh in the benefits, commission, perks, and flexibility that your practice offers, too.

While there are positives for the employee and the employer for using both methods, payroll is complex, and your state may have unique laws surrounding it. Consult your attorney, CPA or Human Resource consultants for advice before making a final decision.

In this post, we provide some tips to help you decide if you should pay your staff members an hourly or salary wage.

Your optical dispensary can bring your optometric practice a big portion of the revenue. But only if your optician has the tools needed to educate patients about the lenses that will meet their sight, style, comfort, and budget.

Sometimes, patients and staff members can overlook the importance of an optician, but the work that they do helps complete your optometric practice staff and provides a vital service for your patients. There is always time to support your opticians and the other members of your team with a token of appreciation. After all, they are the face of your practice.

Below are some ways you can thank your hard working staff members.