The Official VisionWeb Blog

More than 50% of Americans prefer to shop online according to a study from BigCommerce. With more and more consumers choosing to shop online than in a physical store, it could be difficult to compete against the online retailers selling frames to your patients and undercutting your optical dispensing sales.

Over the past few months, we’ve been keeping a closer eye on the online competition and have realized there are a few things that you can learn from online retailers to make your practice more effective at converting frame sales in your optical dispensing shop.

The claims management lifecycle is a complex and detailed process. While electronic claims have reduced phone calls with payers, minimized duplicated data entry, and decreased reimbursement times, they have increased the scale of the insurance claims your biller has to create, track, and manage throughout the lifecycle.

Now, if you or your biller are submitting a batch of claims every week while trying to keep up with other claims already in the lifecycle, then you might be risking reports slipping through the cracks and rejected claims piling up before you even get a chance to correct them.

The Insurance Revenue Cycle Management service from VisionWeb offers vision and medical billing services to take the more painstaking, detail-heavy parts of the optometric billing cycle off your practice's hands. All you and your staff have to worry about is checking the patient’s benefits eligibility and creating the batch of claims. Then we take over to keep your claims moving forward so you can focus more on patient satisfaction.

Follow this infographic to see how VisionWeb’s Insurance Revenue Cycle Management Service works the billing cycle for you to simplify your claims lifecycle.

Whether you’re a veteran practice owner with multiple establishments or you’re just starting out, there are a number of challenges every optometric practice owner faces.

Unfortunately, there isn’t always an easy or straightforward solution to these challenges. Owners have to use a mixture of effective management, updated technology, and clever sales strategy to create positive change within their practice.

Knowing your options and gaining advice from your peers can help you test different strategies that can overcome these common challenges in your practice.

It’s getting harder to compete with online retailers. However, when you have patients in your office getting their exam, you have the perfect opportunity to sell them on purchasing frames from your practice because you know what they need.

Unfortunately, sometimes this isn’t enough, and showrooming practices persist. So, how do you push past common objection statements and close in on sales without damaging patient trust? Below are a few objection handling strategies to boost optical dispensing sales.

It’s important to give back to your community, whether as an individual or as a practice. When you can find and contribute to a charity that aligns with your values it can reduce stress, increase happiness, and improve self-esteem.

Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice. The team at The Optical Vision Site listed out 97 vision charities for you to browse. When looking for a charity to support, we recommend first listing out your budget, the geographic area you'd like to help, and any particular values your team supports.