Jeff Rezabek

Recent Posts

Are These Time Constraints Destroying Your Office Workflow?

Posted by Jeff Rezabek on Tue, May 26, 2020 @ 10:05 AM

In your practice, time is money. The need to optimize your office workflow to allow more patients to move through your practice results in more claims and more revenue. When it comes to looking at ways to improve your office workflow, your practice must first look at the inefficiencies that are keeping your practice from successfully optimizing your workflow and maximizing your patient schedule.

This post highlights some of the more common inefficiencies that an optometry practice faces.

Read More

The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Tue, May 19, 2020 @ 10:05 AM

It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that aligns with your values as an eyecare leader, it can reduce stress, increase happiness, and improve self-esteem for your entire staff and patient base.

Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice. The team at The Optical Journal listed out 97 vision charities for you to browse. When looking for a charity to support, we recommend first listing out your budget, the geographic area you'd like to help, and any particular values your team supports.

Read More

5 Books ODs Are Reading To Accelerate Business In Their Optometric Practice

Posted by Jeff Rezabek on Mon, May 11, 2020 @ 09:05 AM

We stumbled on an ODs on Facebook post where members were sharing their favorite business books that have helped shape their optometric practice and create opportunities for growth and leadership development. Especially if you're already an avid reader, these anecdotal works are helpful to offer perspective and arm you with the tools you need to tackle difficult situations or solve problems you haven't encountered before.

Below is a breakdown of the books your peers are reading for optometric practice growth.

Read More

How to Avoid Making Costly Optometric Billing Errors

Posted by Jeff Rezabek on Tue, May 05, 2020 @ 09:05 AM

Successfully managing insurance reimbursements is the secret strategy of profitable optometric practices. However, many practices are still struggling to master the claims lifecycle to manage every step of the way.

Below are a few optometric billing tips to improve your claims management techniques and maximize profit.

Read More

Remote Work Series: Create Patient Personas for Eyecare

Posted by Jeff Rezabek on Tue, Apr 14, 2020 @ 10:04 AM

Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good step, targeting the right audience takes planning and patience.

As an industry benchmark, your optometric practice should aim to increase new patient growth by 8-10 percent every year. Developing patient personas, broad representations of your ideal patients, can take research and time but is valuable in elevating your marketing campaigns. Understanding who your ideal patient is will help your practice influence new patient growth and help you edge closer to the industry benchmark.

Read More