Jeff Rezabek

Recent Posts

Tips For Better Frame Board Management In Your Optical Dispensary

Posted by Jeff Rezabek on Wed, Jul 08, 2020 @ 11:07 AM

Effective frame board management is becoming more important as online retailers evolve to gain market share.

The industry benchmark for your inventory turn rate is between 3 and 4 percent. If your rate is less than 3%, then you may be overstocking your optical dispensary with slow-moving inventory that your patients won’t buy.

Use the tips below to help you better manage your frame boards for profit.

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Interview: Growth Hacking Tips for Optometric Practices

Posted by Jeff Rezabek on Tue, Jun 30, 2020 @ 09:06 AM

Growth hacking tips are all over the internet. But, few seem to be focused on the optometric field.

In one of our most downloaded ebooks, we had the chance to interview Dr. Shazeen Ali, of Ranch Road Vision Source, to ask her how for tips on applying a growth hacking strategy for the eyecare industry. Keep reading to see what she revealed.

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Techniques to Defuse Irate Patients In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Jun 16, 2020 @ 10:06 AM

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Although optometrists may be accustomed to making tough calls, sometimes its your optician or front desk associates that are on the frontlines. Make sure your whole team is on the same page when it comes to resolving conflicts.

Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to help your entire staff keep your patients happy.

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Things That Drive Patients From Your Optometric Practice

Posted by Jeff Rezabek on Mon, Jun 08, 2020 @ 11:06 AM

For your optometric practice success, it’s essential that you maintain a steady stream of patients scheduling appointments and purchasing from your frame boards.

However, many factors drive your existing patients from your optometric practice, increasing your patient churn rate. Many of these reasons could be out of your control, but there are some ways to reduce churn rate. This post identifies three reasons patients leave your optometric practice that you can address.

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Optometric Practice Marketing Tips For Using AdWords

Posted by Jeff Rezabek on Tue, Jun 02, 2020 @ 10:06 AM

When a potential patient is in need of finding a new optometric practice, they usually start looking through a search engine, like Google. To help your chances of being noticed by these potential new patients, you need to get to the top of the first page of Google. The easiest way to do that is to utilize Google AdWords.

While AdWords can seem complicated with multiple search parameters for even experienced marketers, if you stick to the basics, you can begin to see results. In today’s post, we’ll look at the basics of getting started with Google AdWords.

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