Turning a profit from your optical dispensary sales is an important strategy for increasing revenue and building a successful optometric practice. However, many practices are struggling to close sales and get their patients to purchase frames from their practice.
While learning from experience is a valuable teaching tool, sometimes you need guidance to help build the best practices into your sales strategy. There are hundreds of sales books that promise to teach you how to grow your sales. Below are four sales books to help you build an effective sales strategy in your optometric practice.
4 Resources For Improving Optical Dispensing Sales Strategies
The Science of Selling
"The Science of Selling" by David Hoffeld uses psychology, neuroscience, and behavioral economics to provide an evidence-based approach to:
- Asking questions
- Avoiding objections
- Guiding your buyer
Influence
This classic book from Dr. Robert Cialdini explains the six psychological principals behind why people say “yes” and describes how to use these principles to become a skilled persuader. We have covered some of these principles in the blog before, but it’s no substitute for the valuable information you’ll get from reading the book in full.
The Only Sales Guide You’ll Ever Need
The writer behind TheSalesBlog.com, Anthony Iannarino, compiled everything he’s learned about successfully selling into one book that explains how effective salespeople build upon a powerful skill-set of self-discipline, accountability, competitiveness, resourcefulness, storytelling, and diagnosing to increase sales.
4 Weeks to Bigger Profits In Your Optical Dispensary
This eBook from VisionWeb provides tips and best practices you can try to create a strong and profitable optical dispensary in four weeks.
This blog was originally published in May 2018. It has been updated in Nov 2021.