Just around the corner we can look forward to longer days, warmer temperatures, and the regrowth of our surroundings. Spring brings a renewed sense of motivation for your staff and patients.
For many optometrists, keeping up with the harsh winter weather may have kept you from updating your practice’s appearance, processes, and web presence. With spring upon us, now’s the time to air out your practice and update it to attract more patients.
Below are a few tips for cleaning up your optometric practice this spring.
4 Ways to Spring Clean Your Optometric Practice
Change Your Curb Appeal
If you're percentage of walk-in appointments seems to be steady, you'll have even more incentive to make sure the practice is enticing to passersby.
Depending on where you live, the chance of snow is starting to dwindle, making it the right time to add a pop of color to your storefront using colorful plants, giving your practice a fresh paint job, or updating your sign to attract new patients to your practice.
Update Frame Boards
If you’ve updated your practice’s outside appearance, you’re going to want to upgrade the inside of your optometric practice too. One quick and easy way to refresh the interior of your practice is to update your frame boards. If your frame boards are feeling messy, dated, or drab, consider updating the frame boards with these three tips:
- Install new lighting
- Repaint walls
- Replace Fixtures
- Refresh and reorganize Inventory
Inspect Internal Processes
There are many processes in the eyecare industry, From managing the different stages of a claim lifecycle to how your practice moves your patient from check-in all the way through check-out. When was the last time you took a look at your optometric practice’s processes and identified ways you can improve them to make more money, see more patients, and get back to what’s important to you?
Inspect revenue from claims reimbursements to identify if your practice has outgrown your claim management process. Another way you can improve your internal processes is to examine your office workflow to identify inefficiencies that are keeping patients from moving through your practice without delays. Ask your team for feedback on areas and solutions for improvement.
Refresh Web Presence
Your web presence is a significant contributor to how your practice brings in new patients. If your website isn’t optimized with modern content strategies, or your practice has an overwhelming number of unresolved negative reviews, it’s time to turn that around.
Here are a few resources that you can use to clean up your optometric practice’s web presence:
- How to Create Your Optometry Practice Website
- What is SEO and How Does it Affect My Eyecare Practice Marketing
- 5 Optical Marketing Resources that Will Get Your Practice Noticed
- How to Remove Yelp Reviews
For more tips on how you can update your practice, subscribe to the VisionWeb Blog.
Originally published in April 2017