The Psychology of Color in Your Optical Shop

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision

Psychology of Color and How it Affects Your Optical Shop

Color wheel - color theory and calculator | Canva ColorsDifferent colors have the effect of making people feel different emotions. We found this great infographic from WebFX that goes deeper into the psychology of color and its effects on consumer behavior. Let's take a look at some of the marketing effects of different colors:

  • Red: Increases heart rate, used by restaurants to stimulate appetite, creates urgency often seen in clearance sales, and used for impulsive shoppers.
  • Yellow: Represents optimism and youthfulness, used to grab attention of window shoppers, and shows clarity.
  • Blue: Often used in corporate business because it's productive and non-invasive, and creates a sense of security and trust with a brand.
  • Orange: Signifies aggression, creates call to action, found in impulsive shoppers, represents a friendly, cheerful, and confident brand.
  • Green: Used to relax in stores, and also associated with wealth.
  • Purple: Used often in beauty or anti-aging products, used to soothe or calm, and represents creative, imaginative, and wise brands. 

Take a look at the full infographic to understand more about the psychology behind all the colors.  

If you're looking for other tips, other than just how color affects purchase decisions, check out our eBook for boosting sales in your practice.

Download the ebook

Originally published: October 2016

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