Janelle Pauli
Social Media for Optometrists: Creating Content Your Patients Love
Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...
5 Reasons to be Thankful for the Cloud in Optical
If you're utilizing a cloud-based system in optical in your practice, you've probably experienced moments of gratitude for that. The cloud...
Optometry Insurance Claim Filing Game of True or False
When's the last time you brushed up on or evaluated some of the processes in your office? If it's been a while, it's probably time to make...
5 Things Great Optometric Practices Refuse to Do
Making big changes in any business doesn't happen overnight. But, in order to keep your practice rolling full steam ahead, it's important...
3 Benefits of Networking with Other Local Optometrists
While the other ODs in your local community are your biggest competition, your initial reaction might be to maintain your distance from...
Mistakes That Can Set You Back When Buying Optometry Software
It's important to do your due diligence before purchasing new optometry software. That's because the buying process for optometry software...
Breaking The Ice Between Staff Members in Your Eyecare Practice
We've talked before about the struggles of hanging on to the staff in your practice. Constantly hiring new people can be draining on you...
Understanding the Psychology of Pricing in Your Optical Shop
How you price products in your optical shop is an important part of your overall practice strategy, and directly affects your profits. How...
6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
6 Book Recommendations for ODs
Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and...
12 Interview Questions When Hiring an Optometrist
We know how important it is to hire the right people in your optometric practice. This becomes even more important when you're looking to...
Paging Systems for Better Handoffs and Office Workflow
A common struggle in many eyecare practices is managing efficient patient handoffs. Depending on the layout of your practice, patient flow,...
Eyewear Refund Policies in Your Eyecare Practice
Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but...
Throwback Power Hour Recap: Is Your Staff Resistant to New Optical Software?
In a previous episode of The Power Hour, Optometry's live talk radio show, Ian Lane took the chair and had a conversation with Dr. Gary...
How to Set Attainable Eyecare Practice Goals
Goal setting in your eyecare practice is an integral part of making improvements and tracking your progress over time. How many times have...
What Does Your Practice Logo Say about You?
We know that taking care of your optometry patients and making a profit are two of the most important things going on in your eyecare...