Janelle Pauli

Marketing and Social Media

Social Media for Optometrists: Creating Content Your Patients Love

Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...

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EHR Software

5 Reasons to be Thankful for the Cloud in Optical

If you're utilizing a cloud-based system in optical in your practice, you've probably experienced moments of gratitude for that. The cloud...

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Coding & Billing

Optometry Insurance Claim Filing Game of True or False

When's the last time you brushed up on or evaluated some of the processes in your office? If it's been a while, it's probably time to make...

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Business Management

5 Things Great Optometric Practices Refuse to Do

Making big changes in any business doesn't happen overnight. But, in order to keep your practice rolling full steam ahead, it's important...

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Resources

3 Benefits of Networking with Other Local Optometrists

While the other ODs in your local community are your biggest competition, your initial reaction might be to maintain your distance from...

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EHR Software

Mistakes That Can Set You Back When Buying Optometry Software

It's important to do your due diligence before purchasing new optometry software. That's because the buying process for optometry software...

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Staff Management

Breaking The Ice Between Staff Members in Your Eyecare Practice

We've talked before about the struggles of hanging on to the staff in your practice. Constantly hiring new people can be draining on you...

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Optical Dispensing

Understanding the Psychology of Pricing in Your Optical Shop

How you price products in your optical shop is an important part of your overall practice strategy, and directly affects your profits. How...

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Marketing and Social Media, Events and Promotions, Customer Service

6 Common Discount Sale Mistakes Opticians Make

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...

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Tips & Tools

6 Book Recommendations for ODs

Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and...

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Staff Management

12 Interview Questions When Hiring an Optometrist

We know how important it is to hire the right people in your optometric practice. This becomes even more important when you're looking to...

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Practice Efficiency

Paging Systems for Better Handoffs and Office Workflow

A common struggle in many eyecare practices is managing efficient patient handoffs. Depending on the layout of your practice, patient flow,...

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Optical Dispensing, Customer Service

Eyewear Refund Policies in Your Eyecare Practice

Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but...

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Change Management, Staff Management

Throwback Power Hour Recap: Is Your Staff Resistant to New Optical Software?

In a previous episode of The Power Hour, Optometry's live talk radio show, Ian Lane took the chair and had a conversation with Dr. Gary...

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Business Management

How to Set Attainable Eyecare Practice Goals

Goal setting in your eyecare practice is an integral part of making improvements and tracking your progress over time. How many times have...

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Marketing and Social Media

What Does Your Practice Logo Say about You?

We know that taking care of your optometry patients and making a profit are two of the most important things going on in your eyecare...

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