Janelle Pauli

Recent Posts

How Not to Market an Eyecare Practice

Posted by Janelle Pauli on Mon, Sep 14, 2020 @ 14:09 PM

We see so many fabulous examples of community and marketing within the eyecare industry. We are always impressed by the ways that eyecare providers embrace tools like social media and content marketing.

We're always on the look out for doctors that are taking a creative approach to promoting their practices and finding new angles to get in front of the public. But, we want to bring back the story of Dr. Emil Chynn from 2013 as a learning lesson.

Here's the deal if you don't already know Dr. Emil Chynn: he is an ophthalmologist practicing in New York. He holds degrees from three Ivy League schools. He's a huge proponent of LASEK and claims to be a renowned speaker on this practice. He also used an unconventional method to search for a wife on his practice's website about 7 years ago. And on the Huffington Post, and on CNN, and on the Howard Stern Show. 

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10 Things to Know about EHR Software Implementation and Training

Posted by Janelle Pauli on Thu, Sep 03, 2020 @ 09:09 AM

When you're in the market for new practice management and EHR software there are a wide variety of questions you'll have when talking with different vendors. You'll want to know about the technology the software is built on, specific functionality features, costs, and integrated tools.

Something that can be critical to the success of a new software in your practice is the implementation, training, and support processes by the vendor. So it's crucial not to ignore these important questions during your EHR software buying journey.

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7 Hints for Building Trust with Patients in Your Eyecare Practice

Posted by Janelle Pauli on Wed, Sep 02, 2020 @ 10:09 AM

In the field of healthcare, building trust with patients is very important. Your patients have options when choosing their healthcare providers, so how you build your relationship with them is very important in keeping them loyal and for getting word of mouth referrals to your eyecare practice.

But there are a lot of tips that you can incorporate everyday that will help build trust with your current and future patients!

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The Benefits of Handing Out Freebies

Posted by Janelle Pauli on Tue, Aug 25, 2020 @ 14:08 PM

We wrote a post talking about fresh ideas for patient gifts/freebies that your practice can hand out to new patients, loyal patients, or even every patient who walks through your door. Everyone loves to get something for free, so why not make it even better and make it something memorable? A few ideas that we talked about in that article were:

  • Teaming up with another local business, like a local candy shop, to create a unique treat for your patients that could have your logo on the candy or packaging
  • Drink chip to a local brewery
  • Something seasonal, like Halloween or Valentine's Day gifts
  • Fresh flowers

Today, we'll share some optical resources about some of the benefits your practice can gain from handing out freebies, or offering free discounts or free add on items with product purchases. 

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Tools for Opticians: Don't Miss Our Top Articles

Posted by Janelle Pauli on Mon, Aug 24, 2020 @ 11:08 AM

Over the years, we've worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and learn something new from.

Today, we are focusing on our optician readers. We hope you didn't miss any of our most helpful optical-related articles from, but in case you did we put together a quick recap of our most loved and shared information. Read up and see what you missed:

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