The Official VisionWeb Blog

Public speaking or webinar presentations can be intimidating and nerve-racking situations for a lot of people, especially if it's not something you have to do very often. As an eyecare provider there are times when public speaking might fall on your shoulders, whether it's presenting to a school, local chamber of commerce, teaching a CE class, or presenting to an online audience over a webinar or meeting software.

We found an infographic from Essay Tigers that walks you through the steps of memorizing a speech and finishes up with 6 additional tips. If you're nervous for your next large speaking event, check out this resource to get prepared and calm your nerves!

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

There are countless ways to decorate your eyecare practice. One way is to turn valuable educational material into fun artwork. We've collected 3 great visual optical resources that we think could provide great value for your patients when displayed on the walls in your practice. There are tons of infographics like these out there or you can even make your own with help from online tools.

You'll want to make sure these are displayed in a highly visible wall of your practice's waiting area. If you're going to hang resources like these, dress them up a bit with a nice frame so that the decor in your practice is professional and effective.

As an optician, you're the final person that a patient usually interacts with in the practice. Which also means that the patient's time with you could be what they recall most clearly after they leave the office. When patients get handed off to you, it's important that you have the tools and resources available to make their time in the dispensary go by quickly and enjoyably and have them walking out the door after ordering the perfect frames.

Having a practice management and EHR system that keeps the entire practice working off of one smooth workflow will help make things easier for you in the dispensary. Let's take a look at a few things most opticians love about Uprise EHR & PM because it makes their jobs easier.

Your dispensary is where the majority of sales happen for your eyecare practice. When your patient walks out with more than one pair of frames, that can be big benefit for your profits. But everyone in the biz knows that second pair frame sales aren't always easy to come by. The opticians in your practice play a big role in making your final frame sales, but everyone in your practice should be encouraging sales throughout the entire practice.

We've got 4 expert tips to help you and your team overcome your monthly sales goals by boosting second pair sales. What has worked the best for increasing sales in your practice?