Janelle Pauli

Recent Posts

7 Steps Towards a Well Organized Optometric Practice Desk

Posted by Janelle Pauli on Tue, Nov 05, 2019 @ 10:11 AM

We spent some time talking about the best ways to organize your work station in the optical dispensary or ways to apply the Marie Kondo method. When adjusting frames and working with small tools, having an organized work space is important to complete an efficient job.

This time around, we want to talk about organization at your desk - whether it's in the front of house, or your personal office. It's easy for work spaces to get cluttered, but sometimes that clutter can hinder efficiency or result in unpaid claims. Here are a few strategies for assessing your work space and getting a fresh start.

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The Ultimate Branding Checklist Every Eyecare Practice Needs

Posted by Janelle Pauli on Tue, Oct 22, 2019 @ 11:10 AM

Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices struggle with maintaining a consistent brand image throughout all of their office materials.

It can be easy to forget about branding on smaller documents around the office, and that is why we've asked our in-house designer to come up with a branding checklist of all the things that you should be focusing on in your practice to develop a strong brand.

We hope the checklist below at least gets your wheels turning when thinking about how you represent your practice, and how you can work to improve your brand image before the end of the year.

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4 Tips for Defending The Contact Lens Evaluation Fee to Patients

Posted by Janelle Pauli on Tue, Sep 17, 2019 @ 11:09 AM

It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and that they can easily find another OD in the area who won't charge for it. It can be initially infuriating, but we have a few tips for addressing these patients appropriately.

How do you deal with these patients to help them better understand the extra costs of a contact lens evaluation? If you have proven successful tips we would love to her about them in the comments.

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Flowchart: Which Optical Software Is Compatible with Your Practice?

Posted by Janelle Pauli on Thu, Sep 05, 2019 @ 11:09 AM

Technology is used in every step of your workflow and optical dispensary these days. And everyone has different comfort levels when it comes to using modern technology. Choosing optical software can sometimes be intimidating when you aren't well-versed on data storing or cloud computing. With all of the options available for eyecare providers, how will you determine which technology is the best fit for your practice?

We've created a flow chart to help you determine which optical software technology is a good fit for you: client-server, cloud-hosted, or cloud-based. Answering these questions will get you closer to discovering which optical software might work best for your preferences.

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5 Retail Trends for Your Optical Shop in 2019

Posted by Janelle Pauli on Tue, Aug 27, 2019 @ 13:08 PM

Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice is a good way to boost sales in your optical shop and beat online retailers.

After monitoring ecommerce patterns and cross-referencing them with eyecare retail predictions, we came up with 7 trends to watch in 2019 and beyond. We think this list provides valuable insight as to where the market for both retailers and eyecare professionals are going.

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