The Official VisionWeb Blog

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you probably have a lot of looming questions going into it. Every practice and patient market is unique, so what is a success for one practice could be a total miss for another.

It's important to understand the customers that you're targeting and how you can cater to them for your event. Let's take a look at some of the general mistakes you can avoid when getting prepared for a trunk show in your dispensary.

Every now and then it's good to take a mental break from your daily routine and explore different options for learning, inspiration, and business motivation. It's easy to get stuck in a routine of doing things and forget to take the time to evaluate your vision for your practice, your team, and your personal growth as a healthcare professional.

Our optometry blog strives to give you the best information and resources for improving your eyecare practice, but we also like to have a little fun. That's why we wanted to share our top book choices to kindle your flame. Whether you're looking to hunker down and take notes or skim for some new ideas, we've found the book for you.

We know how important it is to hire the right people in your optometric practice. This becomes even more important when you're looking to hire on another OD in your office.

While every role on your team is valuable and important, bringing on a new OD requires more specific questions in order to find the right cultural and technical fit for your office.

We've spent some time on the blog talking about interview questions to ask when hiring for different positions in your practice, and today we want to share some important questions to ask when trying to figure out if an OD candidate is the right fit for your needs.

A common struggle in many eyecare practices is managing efficient patient handoffs. Depending on the layout of your practice, patient flow, and team members the handoff can vary from practice to practice. In many cases, having some type of notification system between your staff is the most efficient and seamless way to hand patients off throughout their appointment. What system has your practice found to be the most successful?

We've found a few different strategies and systems that are worth a shot if your practice has been struggling with handoffs.

Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but it can be a strong selling point for hesitant customers. Handling refunds doesn't have to be a difficult task, especially if you're always optimizing your sales techniques to make sure all customers are satisfied.

If you don't know where to start, why not see what other professionals in the optical industry are offering? See how your existing refund policy compares. If you want to see how other optometry offices are implementing refunds, read on.