If you've ever done any kind of research regarding online marketing techniques, you've come across the term "SEO". SEO stands for search engine optimization, and simply put, it helps position your website so that you can easily be found online when people are searching for local optometrists. Knowing the details of SEO, and how it affects your position online is a complicated process. In fact, larger companies have hired professionals who solely handle their SEO marketing. We understand that hiring someone to take care of SEO is not an option for many independent practices, so today we want to discuss the basics, and give you some tips for how you can begin to improve your standing online.
The purpose of SEO is to communicate to search engines what your website's intentions are so they can recommend your website for relevant searches. Optimizing your website correctly is so important in getting found online. The more optimized your webpage is, the more likely your practice will be found when a patient searches for an eyecare practice in your town. SEO has the goal of creating a seamless user experience online. Search engines have the same goals as your practice - to provide what the customer needs - so it is important to work with, not against search engines.
Search engines work to define what your website's pupose is. Here is what they look at:
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