New Books for ODs' 2021 Reading List

Knowledge is power, and there’s no better way to receive new knowledge than by picking up a book written by the people who have lived through it. Books provide an unbeatable source of mentorship and information that contains useful insights to put into action. You know the importance of continuing your education as an optometrist, but how about as a manager, a co-worker, or maybe just to learn for a little fun?

Whether you're looking to pick up some inspiration, or searching for new tips to stay ahead in your eyecare practice, our list of books aims to provide you with new resources and ideas to help your practice reach its highest potential this year.

2021 Must Read Books

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1. "The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey

Learn how to adapt to change, take advantage of the opportunities change creates, and do it all with integrity. This is a helpful book to grow both professionally and personally because we know that in order for your practice to be its best, you have to be your best.

2."Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk

In this day and age, we should all know the importance of social media as it pertains to running a business. If you don’t have social media, you practically don’t even exist. Okay, that might be a bit of a stretch, but really, social media is a crucial component of building a successful business, and Vaynerchuk's practical advice shows you how to transform traffic into sales for impressive results

3.Dare to Lead: Brave Work. Tough Conversations. Whole Hearts” by Brené Brown

Throw away everything you think you know about managing people. This is the ultimate playbook for developing brave leaders and courageous cultures. It’s about learning and practice that requires brave work, tough conversations, and showing up with our whole hearts.

4.“How to Measure and Improve Staff Productivity in Private Practice Optometry” by Jerry Hayes

This book is written to help optometrists from any size of practice increase staff productivity while also improving the level of patient care provided by their team. It covers topics from salary, to how big your team should be, staff bonuses, team meetings, and more to help you succeed in your practice. Get your copy here.

What do you think of our list? Have any of these made your list? If you have any recommendations, let us know in the comments. We love to pass on the knowledge.


Looking for some optometry-relevant reading material? Don't forget to check out our library of free resources that cover topics across the eyecare industry, marketing, and software.

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