Mobile devices have changed the way users communicate with businesses, practice optometry, and access information. According to this article, 82% percent of mobile users in the United States use their phone to browse the internet and that percentage is growing.
However, if your practice's website isn't responsive and optimized to view on a mobile device, users can become frustrated and exit shortly. A responsive website adapts the design and functionality to fit the screen of different devices like cell phones, computers, and tablets.
This post reveals the top three reasons why your optometric practice should consider implementing a responsive website.
3 Reasons Your Optometric Practice Needs Responsive Website
It Provides A Predictable Experience
Your patients want a familiar experience whether they are in your practice or on your website. When your website doesn’t have a responsive design, you make finding information and requesting appointments more difficult.
With a responsive site, you offer a consistent design across all platforms so your patients can have a predictable experience and know where to access the information that they need.
It Boosts SEO
SEO is an important digital marketing tactic for getting new patients through your door and into the exam chair. If you have built a separate website for mobile traffic, then search engines are punishing you for having duplicate content on the web. With a responsive website, you can have all of your content live on one site that’s optimized across all devices.
It Improves Web Traffic
Making patients wait in your waiting room is frustrating enough, but making them wait for your website to load can prevent them from scheduling an appointment. Not having a responsive design makes web pages load slowly when being accessed through a mobile device. When people have to wait more than two seconds for your page to load, they tend to leave the site and increase your bounce rate.
A responsive design will help your pages load faster, result in fewer traffic bounces, and an improved patient experience. Hire a skilled front-end designer or choose responsive templates if you're using a website builder to achieve the best mobile experience for potential patients.
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