We're all about updating and building upon existing successful content. For the past few years, one of our most popular ebooks has been 8 Benchmarks ODs Need to Monitor, and it's no surprise why. Not only does that ebook show optometrists which parts of their practice are salient to growth and revenue stability, but it offers valuable advice on improvement from industry leaders.
So, we decided it was time to provide new formulas for optometry metrics that practices should be monitoring. This new ebook focuses more on finding gaps in your existing marketing processes and developing a deeper understanding of your inventory and sales. We think these formulas will help give your growth campaigns and staff goals more direction. Download the ebook here.
Ebook to Help Improve Your Eyecare Practice Metrics
In addition to sharing formulas for important growth metrics, we'll share innovative ways you might improve the metrics and tools that can help you along the way. Some of the calculations also include desired benchmarks based on national performance, but we highly encourage you to figure out what's a good balance for your practice. The best results for most of these calculations is based on the demographics and medical needs of your patients, the scope of your practice, your budget, and the general bandwidth of your team. If 2020 taught us anything, it's that there's no hard and fast formula for planned success. However, these metrics aim to help guide your practice in the years to come.
Here are the formulas we discuss in the ebook:
- Walk in vs. scheduled appointments
- Call in vs. online appointments
- Patient buying power
- Daily multiple pair %
- Daily anti reflective % sold
- Daily photochromic % sold
- Claim capture ratio
- Appointment revenue gap
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