6 Common Discount Sale Mistakes Opticians Make
Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...
Eyewear Refund Policies in Your Eyecare Practice
Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but...
Free Optometry Patient Surveys that Boost ROI
Throughout your career in eyecare, you have to make hundreds of choices on who you hire, how they're trained, what protocols you put in...
An Eyecare Practice Holiday Rush: Preparing for Business and Pleasure
The holiday rush is just around the corner, so I'm sure you're busy preparing. Even though an eyecare practice may not have an inventory...
How Staff Certifications Will Create the Best Team in the Eyecare Industry
This article from the AOA discusses the benefits staff certification can have for your patients and your practice. If you have a team of...
Optometry Practice SEO 101
As you know, one of the main ways for patients to find your practice is through searching for optometrists online. Most companies hire...
Protecting Your Eyeare Practice's Reputation from Dissatisfied Patients
Requesting feedback is great for optimizing your products, customer service, patient care, and schedules. However, it's nerve-wracking to...
5-Star Customer Service Secrets from The Broadmoor Resort
Dr. Justin Manning from Healthy Eyes Advantage recently presented a webinar on Creating a Rockstar Patient Experience. In addition to many...
Customer Service Traits to Boost Sales in Your Eyecare Practice
We've discussed the importance of customer service in your optical dispensary, at your front desk, and in the exam lanes many times before....
7 Hints for Building Trust with Patients in Your Eyecare Practice
In the field of healthcare, building trust with patients is very important. Your patients have options when choosing their healthcare...
Delivering 5 Star Customer Service in Optometry
There are many things that you should be monitoring to keep your office workflow running smoothly. Unsurprisingly, one of the most...
Techniques to Defuse Irate Patients In Your Optometric Practice
Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your...
The Psychology of Color in Your Optical Shop
Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of...
Why Your Optical Shop is Losing Customers to Online Retailers
We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it...
4 Customer Service Habits to Ban From Your Optometry Practice in 2020
Customer service can be everything for an optical dispensary. According to this report, 86% of buyers will pay more for a better customer...
3 Communication Habits That Drive Your Eyecare Patients Crazy
When your patients are in the exam room chair, they want to be sure that their concerns are being heard and that you are listening with...