Marketing and Social Media, Events and Promotions, Customer Service

6 Common Discount Sale Mistakes Opticians Make

Events like trunk shows in your dispensary can sometimes be a big hit or a big miss. If you've never held this type of event before, you...

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Optical Dispensing, Customer Service

Eyewear Refund Policies in Your Eyecare Practice

Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but...

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Resources, Customer Service

Free Optometry Patient Surveys that Boost ROI

Throughout your career in eyecare, you have to make hundreds of choices on who you hire, how they're trained, what protocols you put in...

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Practice Efficiency, Optical Dispensing, Customer Service

An Eyecare Practice Holiday Rush: Preparing for Business and Pleasure

The holiday rush is just around the corner, so I'm sure you're busy preparing. Even though an eyecare practice may not have an inventory...

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Practice Efficiency, Resources, Customer Service

How Staff Certifications Will Create the Best Team in the Eyecare Industry

This article from the AOA discusses the benefits staff certification can have for your patients and your practice. If you have a team of...

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Customer Service

Optometry Practice SEO 101

As you know, one of the main ways for patients to find your practice is through searching for optometrists online. Most companies hire...

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Customer Service

Protecting Your Eyeare Practice's Reputation from Dissatisfied Patients

Requesting feedback is great for optimizing your products, customer service, patient care, and schedules. However, it's nerve-wracking to...

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Practice Efficiency, Customer Service

5-Star Customer Service Secrets from The Broadmoor Resort

Dr. Justin Manning from Healthy Eyes Advantage recently presented a webinar on Creating a Rockstar Patient Experience. In addition to many...

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Customer Service

Customer Service Traits to Boost Sales in Your Eyecare Practice

We've discussed the importance of customer service in your optical dispensary, at your front desk, and in the exam lanes many times before....

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Resources, Customer Service

7 Hints for Building Trust with Patients in Your Eyecare Practice

In the field of healthcare, building trust with patients is very important. Your patients have options when choosing their healthcare...

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Customer Service

Delivering 5 Star Customer Service in Optometry

There are many things that you should be monitoring to keep your office workflow running smoothly. Unsurprisingly, one of the most...

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Resources, Customer Service

Techniques to Defuse Irate Patients In Your Optometric Practice

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your...

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Resources, Tips & Tools, Customer Service

The Psychology of Color in Your Optical Shop

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of...

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Optical Dispensing, Resources, Customer Service

Why Your Optical Shop is Losing Customers to Online Retailers

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it...

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Practice Efficiency, Customer Service

4 Customer Service Habits to Ban From Your Optometry Practice in 2020

Customer service can be everything for an optical dispensary. According to this report, 86% of buyers will pay more for a better customer...

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Customer Service

3 Communication Habits That Drive Your Eyecare Patients Crazy

When your patients are in the exam room chair, they want to be sure that their concerns are being heard and that you are listening with...

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