The Official VisionWeb Blog

There are many things that you should be monitoring to keep your office workflow running smoothly. Unsurprisingly, one of the most important parts of your workflow is customer service. Creating a positive experience for your patients throughout their entire visit to your office is important in gaining repeat and new patients.

It's likely that many of your new patients start the customer service experience when they search for eyecare practices in their area on Google. Is your website customer-friendly? Our customer service cycle presentation below first tackles your online presence, continues through the patient experience, and goes over retaining patients after their first visit.

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Although optometrists may be accustomed to making tough calls, sometimes its your optician or front desk associates that are on the frontlines. Make sure your whole team is on the same page when it comes to resolving conflicts.

Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to help your entire staff keep your patients happy.

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision. 

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.