As an optician, you have a key role in helping patients select the perfect pair of frames. While upselling frames or lenses can be effective, there's another approach that can be even more successful— getting personal with your patients by identifying their face shape. After all, they rely on your expertise and opinion to find the frames that will make them look and feel their best.
Helping your patients find their perfect pair of frames is not only rewarding in itself, but it's also a great way to generate extra revenue in your optical dispensary. By taking the time to really understand your patients' needs and preferences, you can help them find frames that not only look great but also feel comfortable and suit their lifestyle.
Unlocking Style and Comfort: Opticians Guide Patients to Selecting Frames for Every Face Shape
Determine face shape
The first step in finding the perfect frames is to determine their face shape. There are six main face shapes: round, oval, square, heart, diamond, and triangle. To determine their face shape, have them stand in front of a mirror and outline their reflection to help you visualize their shape if it's not already obvious. Once you have traced their face shape, compare it to the following descriptions:
Frames that Complement Different Face Shapes
Once you have determined your patient's face shape, it's time to find frames that complement their features. Here are some tips on which frames work best for each face shape:
Let Frames Reflect Their Personality
Remember, helping your patient find the right frames is not just about following guidelines but also about letting them express their individuality and personal style. So, take these recommendations as a starting point, and don't be afraid to experiment and explore different frame styles until you find their perfect match.
Click the link below to stay up-to-date on industry insights, billing tips, and practice workflow tips.