Growing sales in your optical can be a challenge while maintaining your everyday operation. Some challenges may include a disconnect between opticians knowing your patients’ needs from a retail perspective or a lack of sales training. Getting your optician team members on the same page can help ease this process and increase over half your current revenue for little to no cost.
As previously discussed, knowing your patient's needs and your customer base can help bridge the gap for opticians to tailor their optical to a specific demographic. For example, using your PM system as a tool to gather patient data, you are able to determine most common generations such as baby boomers and targetspecific age groups. Once you're able to market your sales towards this demographic your sales will organically increase.
Another easy low cost investment to help drive sales in your optical is training your opticians to have a consistent sales tactic across the board. Setting your expectations of each optician will help your office reach their sales goals by communicating your practice goals, creating an action plan, and educating your team on the importance of reaching their goals to help motivate consistency.
Building Customer Relationships
Now that we've covered targeting your customers and training your employees, we can end with building relationships with your customers. Building a genuine relationship with your customer is an easy way to build rapport with your patients, creating long term business. Using your PM system, opticians can make notes while talking with patients to help them remember significate things about their conversations. This is a great way to follow up with patients and creating genuine conversation to make their visit as memorable and pleasant as possible.
Download "OD handbook: Small Business, Big Profits" to learn more ways to grow revenue in your practice.