Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users to post, publish, and share different aspects of their life, businesses must be quick to adopt the technology to gain visibility and promote their brand to their audience.
This post reveals three social media tools that you could try in your optometric practice.
3 Social Media Tools To Try In Your Optometric Practice
Facebook Stories
You might already be familiar with the short, user-generated Facebook videos, which disappear after 24 hours and take up the top of your news feed. While many people are using Facebook Stories, your optometric practice can leverage the short video format to:
- Promote a trunk show
- Show new products
- Announce schedule openings
- Introduce new staff members
- And more
With Facebook Stories, you can make the video visible to all of your friends for 24 hours, or share the video directly with one or more friends.
Twitter Promote Mode
If your practice uses Twitter, then you could use Twitter Promote Mode to automatically promote your Tweets and profile for $99 a month. For accounts with up to 2,000 followers, you can tweet as you usually do, and Twitter will select Tweets that meet its quality requirement and promote them to your selected audience to build a larger following and engagement.
Lens Studio
Another fun social media tool to use to promote your optometric practice is the Lens Studio by Snap Inc. Lens Studio is a free desktop app that allows anyone to create lenses for the Snapchat community. While this may seem complicated, there are easy to use guides and tools that will help you create a fast and fun lens. After you have created your lens, you’ll be given a Snapcode that you can display around your optometric practice for patients to scan, unlock your lens, and promote your practice.
Learn more about Lens Studio here.
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