Marketing your optometric practice is vital to generate sales, attract new patients, and reconnect with your existing patients. Unfortunately, some marketing strategies are expensive. However, using social media, your optometric practice can connect with your community with minimal effort and expenses.
In today’s post, we’ll highlight a few tips and resources to make your practice’s social media strategy effective and efficient.
How To Be The Social Media Pro In Your Optometric Practice
Know Your Audience
Is your practice trying to connect with millennials or with a more diverse patient age range? Knowing the demographics of your audience and what social media platform they use can help you direct your focus and resources.
According to an article published by the Pew Research Center, U.S. adults are using the following social media platforms:
- 68% use Facebook
- 28% use Instagram
- 21% use Twitter
- 25% use LinkedIn
- 26% use Pinterest
Unfortunately, these numbers may not accurately represent your community, so it’s important to identify the platform usage demographics in your community to know where to focus your resources for social media success.
Create The Perfect Post
Now that you have an idea of the platforms your patients and communities use, you want to create posts that will attract the user’s attention and promote engagement. Since each platform is different, it’s important to know how to craft and customize each post so that it’s suitable for that platform.
For tips on creating the perfect social media post in each platform, check out this helpful infographic.
Automate The Process
Your practice has enough going on to spend all day focusing on social media. Instead of breaking away from your patients to send your well-crafted post to your community, spend some time each day to pre-schedule your posts using a social media automation tool. In addition to pre-scheduling your posts, with a social media automation tool, you can manage and monitor your social media accounts from one browser window.
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