Video content is a popular way to consume online content. According to one study, 73% of all U.S adults are more likely to purchase after watching an online video that explains the product or service. While written content like blogs, social media, and websites are important for SEO and marketing your eye care practice, video marketing is also an important strategy to consider. Luckily, you don't need expensive equipment to make a quality video for your practice.

Below are a few ways you can use video to promote your eye care practice.

How To Use Video To Grow Your Eye Care Practice

Explain An Exam

An eye exam is more than looking at an eye chart. Unfortunately, for people who have never had an eye exam, they either think that’s all it is or don’t know what to expect. This can make it intimidating to come to your practice.

Put your patient and prospect’s mind at ease by using a video to record a mock exam by walking through the office workflow from check-in to check-out and explaining what happens in each lane. Sharing this video with your patients and your prospects will help sell the value of a routine eye exam and will give you a chance to critique your workflow to uncover inefficiencies. And, when a new patient schedules an exam with your optometric practice, you can send the video along to help them prepare and get familiar you, your staff, and the exam.

Post Education Videos

Sharing patient education materials with a patient is a helpful way to explain diagnosis and treatments for individual patients. However, sometimes there are general awareness things you can share with a broader audience. You can post educational videos reminding patients of the proper way to care and clean contact lenses or explain the 20/20/20 rule to promote eye health.

You could also use videos to explain common diagnoses in the community. For example, if you’ve seen multiple patients with dry eye, you could post a video explaining the symptoms of dry eye. This type of information might convince a patient experiencing those symptoms to schedule an appointment with your practice for a proper diagnosis and treatment.

Announce Appointment Openings

Open appointment slots and no-shows can bring a productive day to a halt. It can also drive down your practice revenue. When your practice has openings in your schedule, take to Facebook live to announce open slots. When you host a Facebook live session, your followers get a notification letting them know you’re live to help boost exposure.

Show New Technology

Did you recently purchase a new piece of technology for your practice? Post a video explaining what the device does and explain how the technology could be used for your patient’s benefits.

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