Online Optometry Classroom: 3 Free CE Courses

Posted by Madhu Singh on Thu, Jun 04, 2020 @ 09:06 AM

With event cancellations due to the spreading of COVID-19, optometrists need to look for alternative ways to fulfill their continuing education credits. Online education is a safe and convenient option, but you'll want to make sure the subject matter is relevant to you.

VisionWeb is sponsoring three COPE-approved courses this coming Saturday that we think will help ODs fill in gaps in their practice, especially during these uncertain times. From claim filing to virtual care, these instructors use their personal experience and years of expertise to help guide you through the obstacles you might be facing.

Keep reading to register now.

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6 Examples of Great Facebook Strategies

Posted by Robert Fallon on Mon, Jun 01, 2020 @ 10:06 AM

Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media to be one of the most cost-effective and widespread communication methods for businesses.

Any eyecare practice that isn’t present online is missing out on potential patients, as many customers will go straight to the Internet for any information or advice they need. Your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.

There is no template to organizing your practice’s Facebook page. With every post or photo, you’re developing your own digital footprint and personal brand. When deciding how to set-up or improve your Facebook page, realize it’s about how you want to convey your voice. We're showcasing these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online.

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Case Study: Dr. Ali's Secrets to a Successful Optometry Workflow

Posted by Madhu Singh on Wed, May 20, 2020 @ 09:05 AM

Practice management and EHR software can make or break your workflow. Uprise was designed by consulting real-life ODs to insure that information is communicated seamlessly throughout their optometry practices. But don't take our word for it; let's hear from an OD who has been using Uprise for over a year.

We talked to Dr. Shazeen Ali to find out why she was in the market for a new EHR solution and whether Uprise fulfilled her needs. Read on to find out how you could save time, shorten your onboarding process, and retain happy employees.

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Eyecare Industry Updates 2020

Posted by Madhu Singh on Wed, May 06, 2020 @ 09:05 AM

With the reopening of businesses in some states, optometry practices are getting their inventory and staff prepared. However, it can be difficult to keep up with new insurance rules, government regulations, and local mandates while delivering care to a larger volume of patients.

Therefore, we thought it would be a good time to give a general summary and update on the eyecare industry and what might be on the horizon for optometrists to keep their pulse on. Here's what you need to know in order to make the next month a success:

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Can Your Small Eyecare Practice Earn $1 million?

Posted by Madhu Singh on Wed, Feb 12, 2020 @ 09:02 AM

In the first few years, OD practice owners are focusing on paying off debt, hiring the right people, and building a patient base. After they've established themselves in the community, some owners are looking to grow rapidly. Of course, if you're a multi-OD practice, you're already primed for growth. But how can you grow your small practice with your existing resources?

We were inspired by the story of Westminster Eyecare Associates to find out how a mixture of the right tools and business acumen can get you to your year-end revenue goals. Here are the first few steps to scaling profits without investing a large amount of money or hiring a team of associates.

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