VisionWeb's Ordering Platform Wins 2018 Eyevote Award
We'd like to thank you if you voted in the 2018 Eyevote Readers' Choice Awards. The results are out and we're very pleased to announce that...
Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up
This blog was originally written as a satirical April fools post in 2015 and is intended for humor. New developments from 1-800 CONTACTS...
5 Marketing Strategies Your Eyecare Practice Hasn't Tried
Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your...
Design Basics: 5 Things Your Eyecare Practice Logo Should Be
There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from...
Simple Ways to Improve the Design of Your Eyecare Practice
Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's...
8 Ways to Pump Up the Fun in Your Eyecare Practice
Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can...
15 Interview Questions Your Eyecare Practice Should be Asking in 2018
The hiring process in your eyecare practice can often be time-consuming, and sometimes downright frustrating when searching for the perfect...
How to Create Eye Catching Window Displays for Your Optical Shop
If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame...
5 Character Traits of Successful Entrepreneurs
As ODs one of your career paths could be to become an entrepreneur and open your own eyecare practice or another eye-related business in...
Optical Marketing Tools to Try in Your Eyecare Practice
These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be...
Interview: Building and Maintaining a Strong Team in Your Eyecare Practice
We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of...
How to Have Fun on Halloween in Your Eyecare Practice
Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner...
How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice
In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in...
5 Things to be Thankful for in Your Eyecare Practice This Year
There is no way to sugar coat it. Sometimes running your own business can be hard, especially when your business is a healthcare practice...
Using Calendar Events to Strengthen Your Optical Marketing Resources
When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or...
Educating Your Patients on the Costs of Their Spectacle Lenses
We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful...