Tips & Tools, Technology

VisionWeb's Ordering Platform Wins 2018 Eyevote Award

We'd like to thank you if you voted in the 2018 Eyevote Readers' Choice Awards. The results are out and we're very pleased to announce that...

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Tips & Tools

Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

This blog was originally written as a satirical April fools post in 2015 and is intended for humor. New developments from 1-800 CONTACTS...

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Marketing and Social Media, Resources, Tips & Tools

5 Marketing Strategies Your Eyecare Practice Hasn't Tried

Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your...

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Marketing and Social Media, Resources, Tips & Tools

Design Basics: 5 Things Your Eyecare Practice Logo Should Be

There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from...

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Resources, Tips & Tools, Technology

Simple Ways to Improve the Design of Your Eyecare Practice

Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's...

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Resources, Tips & Tools

8 Ways to Pump Up the Fun in Your Eyecare Practice

Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can...

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Practice Efficiency, Resources, Tips & Tools

15 Interview Questions Your Eyecare Practice Should be Asking in 2018

The hiring process in your eyecare practice can often be time-consuming, and sometimes downright frustrating when searching for the perfect...

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Marketing and Social Media, Tips & Tools, Customer Service

How to Create Eye Catching Window Displays for Your Optical Shop

If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame...

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Tips & Tools

5 Character Traits of Successful Entrepreneurs

As ODs one of your career paths could be to become an entrepreneur and open your own eyecare practice or another eye-related business in...

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Marketing and Social Media, Resources, Tips & Tools

Optical Marketing Tools to Try in Your Eyecare Practice

These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be...

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Practice Efficiency, Resources, Tips & Tools

Interview: Building and Maintaining a Strong Team in Your Eyecare Practice

We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of...

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Tips & Tools, Events and Promotions, Customer Service

How to Have Fun on Halloween in Your Eyecare Practice

Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner...

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Resources, Tips & Tools, Events and Promotions

How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice

In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in...

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Practice Management, Tips & Tools

5 Things to be Thankful for in Your Eyecare Practice This Year

There is no way to sugar coat it. Sometimes running your own business can be hard, especially when your business is a healthcare practice...

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Marketing and Social Media, Resources, Tips & Tools

Using Calendar Events to Strengthen Your Optical Marketing Resources

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or...

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Resources, Tips & Tools

Educating Your Patients on the Costs of Their Spectacle Lenses

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful...

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