At VisionWeb, we are always looking for a way to reuse everyday objects. Especially considering the current climate crisis, we know practices are conscious about their waste and reducing it. You might even find new uses for those extra frames and glasses cases you have laying around.
Always thinking of ways to reuse everyday optical-eyecare objects, we knew there were countless ways to reuse old eyeglass cases. These ideas can also present a good marketing opportunity for eyecare professionals to connect with their patients. Why not set up a ‘Store Within A Store‘ concept just with different types of eyeglass cases and do up some demo- displays like the ones shown below?
Opportunities for Eye Care Practice Professionals
1. Mani-Pedi Case
2. Storage for Ear Buds
3. Clutch Purse
4. Make a Miniature Garden
Because I don’t have images, I am using Altoid Tins as an example of how you can reuse Eyeglass cases

5. Miniature Emergency Kits
6. Create a Secret Stash
7. Make Steampunk Art
8. Reuse and Hold Crayons
9. Hold Painting Supplies
10. Make a Miniature Suitcase
11. Make a Pool Table
12. Make a Zen Garden
13. Make a Solar Charger
13. Make a Solar Powered Radio
14. Hold Kleenex or Other Materials in your Purse
15. Make A Catapult
16. Make a Candle
17. Make a Photo Album
18. Use as a Soap Dish or Store Soap When you Travel
19. Store Flashdrives and Other Desk Items Such as Paper Clips, Safety Pins, or Rubber Bands
20. Make a Small Sewing Kit or Organize Sewing Kit Items
21. To Keep Pocket Change in Purse or in the Car
22. Store Hair Accessories Such as Barrettes, Scrunchies, and Bobby Pins
23. Use as an Ashtray
24. Store Keys so They Don’t get Lost
25. Store Jewelry, Great for Traveling
26. Put Potpourri Inside
27. Store Fishing Lures
28. Hide or Store Snacks or Food for Later
29. Put Postal Stamps Inside
30. Store Small Game Pieces
31. Store Smaller Medical Equipment like Inhalers or Insulin
32. Store Scissors or sharp tools
33. Use as a Mini-Tool Kit
We aren't short of creative ideas for your eyecare practice. Read our ebook "Building an Adaptable Eyecare Practice" for more.

Original post written by Optical Journal in April 2013. This post is sponsored by Rons Optical And Hilco.