Laurel Materka

Recent Posts

33 Ways To Reuse Frames and Glasses Cases

Posted by Laurel Materka on Mon, Jan 11, 2021 @ 11:01 AM

At VisionWeb, we are always looking for a way to reuse everyday objects. Especially considering the current climate crisis, we know practices are conscious about their waste and reducing it. You might even find new uses for those extra frames and glasses cases you have laying around. 

Always thinking of ways to reuse everyday optical-eyecare objects, we knew there were countless ways to reuse old eyeglass cases. These ideas can also present a good marketing opportunity for eyecare professionals to connect with their patients. Why not set up a ‘Store Within A Store‘ concept just with different types of eyeglass cases and do up some demo- displays like the ones shown below?

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4 Guidelines to Follow When Selecting EHR Software

Posted by Laurel Materka on Tue, Jun 25, 2013 @ 14:06 PM

So you’ve heard it all when it comes to Electronic Health Records (EHRs). 2011 Certified. Integrated. 2014 Certified. Modular. The list goes on and on! But how could one possibly know which is best? With over 500 EMR and EHR software suppliers, it can be difficult to pin down which system is right for your eye care practice. Worry no more! With these 4 things to look out for, you’re sure to find the perfect EHR Software for your eyecare practice.

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10 for 10: Managing Eye Care Sales to Boost Your Revenue

Posted by Laurel Materka on Thu, May 16, 2013 @ 08:05 AM

It’s that time again! The fourth edition of 10 for 10: Ten Questions for VisionWeb’s Tenacious 10 is back and ready for action!  Here you’ll meet 10 of VisionWeb’s Directors, Chiefs, and overall amazing individuals. Don’t you want to learn about VisionWeb’s company culture, our experts’ observations and predictions of industry trends, new projects, and much more? Get ready, get set, and read on my friends!

Series 4: Chris Rice, Director of Sales

We can’t wait for you to meet the man in charge of building close relationships with optical suppliers, laboratories, and manufacturers; VisionWeb’s very own Director of Sales, Chris Rice! Chris is a stand-up guy and has an unmatchable personality! Everyone adores his charisma and humor. But, don’t let his comical side fool you, Chris has been working in sales since 1997 and is extremely adept. In fact, his former colleagues describe Chris as having “the ability to drill down to tasks and strategies that help achieve solid results” (Joel Goldstein, MFV Expositions), and regard him as “an asset to any company” (Jacqueline Micucci, Amazon). The positive comments about him go on and on. So come and meet Chris behind the scenes. Spoiler Alert: learn how to boost your sales with his expert recommendations and tips!

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Who is Stealing Time from Spectacle Lens Suppliers and Customers?

Posted by Laurel Materka on Wed, May 15, 2013 @ 08:05 AM

Maintaining an efficient practice is no easy feat. Even though you can’t control everything that goes on at your practice, there are technological advances you can make to boost efficiency. For instance, submitting orders to spectacle lens suppliers online reduces duplicate work and time-wasting phone calls. 

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Tips for Managing Eye Care Practices: A Better Payment Service

Posted by Laurel Materka on Thu, May 09, 2013 @ 08:05 AM

We come to you today not to talk about fun codenames to give your patients or how to be the best frame-matchmaker in town, but to discuss a more serious topic: your bottom line. If you’re paying too much for payment services, then that cost directly affects your profits. We know that seeking out ways to maximize net income may not be your number one priority because your time is spent providing great services, preserving employee satisfaction, and maintaining customer relationships. And if we’re all really being honest, researching and comparing payment services is about as exciting as watching paint dry.

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