Encourage Patients to Promote Your Eyecare Practice
You can promote your eyecare practice all you want, but typically the strongest and most successful types of promotion will come from your...
Optometry Product Development Insight with Sam Khan
Have you ever thought about the fact that the equipment and software you use everyday in your practice might have been designed anywhere...
Keeping Sanitary Practices in Eyecare
Although infectious disease isn't as common in an eyecare practice as it is in a hospital, it is surprising how many viruses or bacteria...
Spring Break Specials for Eyecare Practices
For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations...
Optometry Marketing Advice from VisionWeb
Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at...
The Best Optometry Podcasts Today
How do you take time out of your day to keep updated on the eyecare industry trends, discoveries, changes, and regulations? Podcasts are...
7 Optometry Blog Articles Our Readers are Obsessed with This Year
If you're curious what your peers in optometry are interested in, these blogs have been the most-read by our audience this year. They're...
20 Marketing Ideas for Valentine's Day
What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over...
5 Easy & Effective Books for Eyecare Professionals
Did you resolve to read more this year? We did, too. However, it's hard to make time for reading between packed work schedules, family...
Health News: Genetic Modification for Eye Disease
From designer babies to cloning, our fascination with the human genome knows no bounds. There is an ethical dichotomy surrounding CRISPR...
8 Cool Eyeglass Racks
With the end of summer approaching, you'll want to create an enticing display of your sunglasses to boost sales. This means getting...
4 Video Marketing Essentials for Your Eyecare Practice
You've probably noticed that almost every successful eyecare practice has a promotional video that showcases its office, equipment, ODs,...
Optometry Practice Improvements under $25
Budget is probably the main reason you hesitate to purchase upgraded products for your practice. There might be a piece of furniture, a...
The Ultimate Guide to Hashtags in Optometry
Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here...
6 Hard-to-Kill Plants for Your Optometry Practice
Plants are having quite the moment on social media. Coffee shops, coworking spaces, homes, and even city public spaces are catching on to...
Game of Thrones Leadership Styles in Your Optometry Practice
Some of us look to historical or business leaders for inspiration when it comes to developing our own leadership style. However, why not...