Marketing and Social Media, Resources, Tips & Tools

Using Calendar Events to Strengthen Your Optical Marketing Resources

When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or...

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Resources, Tips & Tools

Educating Your Patients on the Costs of Their Spectacle Lenses

We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful...

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Resources, Tips & Tools, Events and Promotions

Optical Dispensing Tips: Schedule a Frame Fashion Show to Boost a Slow Quarter

Just about every business goes through a slow month or two every year. It's likely in your eyecare practice that slow month falls around...

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Tips & Tools

Get to Know Your Uprise Customer Success Manager: Chris McCully

Purchasing new practice management and EHR software is an exciting time for your practice. But, we also know you put a lot of thought into...

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Tips & Tools

Optical Resources: The Ultimate List of Eyewear Companies that Give Back

Each month in 2016 we will be featuring a guest post from our friends at The Optical Vision Site. To kick off the year they provided us...

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Tips & Tools

Did Your Optical Practice Make it on Santa's Nice List?

Are you worried about your practice making Santa's nice list this year? We've come up with a list of 6 things that your optical practice...

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Resources, Tips & Tools

Did You Miss Any of Our Top Optical Resources from 2015?

At the end of each year we love to offer a recap of the optical resources that our readers enjoyed the most on the blog. These most read...

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Tips & Tools, Events and Promotions

Welcoming VisionWeb's New President and CEO, Raki Shah

We are excited to welcome Raki Shah to the VisionWeb team as our new CEO and President. Raki previously held the position of VP of...

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Tips & Tools

What an Eyecare Practice Looks Like According to Stock Photos

Stock photos are all over the Internet these days. They are typically overly generic and a complete misrepresentation of what the image is...

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Tips & Tools

What It's Like Working on Halloween In Your Eyecare Practice

This year Halloween falls on a Saturday, but chances are that in your eyecare practice you'll be celebrating Halloween in the office on...

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Marketing and Social Media, Tips & Tools

Eyecare Practice Freebies that Your Patients will Actually Like

Everybody loves to get something for free. Even if it's something you might quickly throw in the corner as soon as you're home, freebies...

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Resources, Tips & Tools, Technology

What Apps are You Taking Advantage of In Your Eyecare Practice?

In our latest guest post from The Optical Vision Site we are going to take a look at some of the popular apps that eyecare practices and...

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Tips & Tools, Events and Promotions

Explore Las Vegas at Vision Expo West

Las Vegas is the entertainment capital of the world, so if you're planning on attending Vision Expo West, you should also plan on getting...

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Tips & Tools, Events and Promotions

Optical Women's Association Events for Vision Expo West

As sponsors and active members of the Optical Women's Association (OWA), we wanted to take the time to share with you two events the...

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Tips & Tools, Events and Promotions

Eyecare Industry News: Most Influential Women in Optical Recap

This month Vision Monday announced their annual special report saluting women in the eyecare industry, and we are proud to announce that...

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Tips & Tools

2015 Eyecare Practice Marketing Calendar: Part II

It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media...

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