Optical Resources: 10 Awesome Examples of Flex Benefits Advertising
It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their...
Improve Your Optometry Practice with Just $100
Although we discuss keeping up to date with the latest software and making regular improvements to your practice, we don't often focus on...
This Eyecare Practice Spends 97% Less Time on Insurance Claims
Claim filing can become an unmanageable task for many practices. From unpaid claims to denials, you need someone who knows what they're...
How to Use Practice Failure to Inspire Your Staff
Failure in your optometry practice could encompass a multitude of events. Perhaps a marketing or advertising campaign you executed didn't...
VisionWeb's Ordering Platform Wins 2018 Eyevote Award
We'd like to thank you if you voted in the 2018 Eyevote Readers' Choice Awards. The results are out and we're very pleased to announce that...
Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up
This blog was originally written as a satirical April fools post in 2015 and is intended for humor. New developments from 1-800 CONTACTS...
5 Marketing Strategies Your Eyecare Practice Hasn't Tried
Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your...
Design Basics: 5 Things Your Eyecare Practice Logo Should Be
There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from...
Simple Ways to Improve the Design of Your Eyecare Practice
Moving, buying, or remodeling an eyecare practice is a big undertaking. So when you decide to go for it and make the change - it's...
8 Ways to Pump Up the Fun in Your Eyecare Practice
Creating a positive office atmosphere and culture is often times easier said than done. With busy schedules and demanding workloads, it can...
15 Interview Questions Your Eyecare Practice Should be Asking in 2018
The hiring process in your eyecare practice can often be time-consuming, and sometimes downright frustrating when searching for the perfect...
How to Create Eye Catching Window Displays for Your Optical Shop
If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame...
5 Character Traits of Successful Entrepreneurs
As ODs one of your career paths could be to become an entrepreneur and open your own eyecare practice or another eye-related business in...
Optical Marketing Tools to Try in Your Eyecare Practice
These days it seems as though online marketing trends are changing daily, and if you aren't a full-fledged marketer yourself, it can be...
Interview: Building and Maintaining a Strong Team in Your Eyecare Practice
We have heard time and time again how hard it can be for eyecare practices to maintain a loyal, experienced, and productive team of...
How to Have Fun on Halloween in Your Eyecare Practice
Getting festive in your eyecare practice is a fun way to interact with your patients on holidays, and with Halloween just around the corner...