How A Solar Eclipse Can Boost Awareness Around Your Optometric Practice
In 20 days, the Great American Total Solar Eclipse will travel coast to coast across the contiguous United States and will allow viewers in...
Using Calendar Events to Strengthen Your Optical Marketing Resources
When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or...
Educating Your Patients on the Costs of Their Spectacle Lenses
We know competition against cheaper eyewear retailers online can be tough. But we also think that education is one of your most powerful...
Get to Know Your Uprise Customer Success Manager: Chris McCully
Purchasing new practice management and EHR software is an exciting time for your practice. But, we also know you put a lot of thought into...
Optical Resources: The Ultimate List of Eyewear Companies that Give Back
Each month in 2016 we will be featuring a guest post from our friends at The Optical Vision Site. To kick off the year they provided us...
Did Your Optical Practice Make it on Santa's Nice List?
Are you worried about your practice making Santa's nice list this year? We've come up with a list of 6 things that your optical practice...
Did You Miss Any of Our Top Optical Resources from 2015?
At the end of each year we love to offer a recap of the optical resources that our readers enjoyed the most on the blog. These most read...
Welcoming VisionWeb's New President and CEO, Raki Shah
We are excited to welcome Raki Shah to the VisionWeb team as our new CEO and President. Raki previously held the position of VP of...
What It's Like Working on Halloween In Your Eyecare Practice
This year Halloween falls on a Saturday, but chances are that in your eyecare practice you'll be celebrating Halloween in the office on...
Eyecare Practice Freebies that Your Patients will Actually Like
Everybody loves to get something for free. Even if it's something you might quickly throw in the corner as soon as you're home, freebies...
What Apps are You Taking Advantage of In Your Eyecare Practice?
In our latest guest post from The Optical Vision Site we are going to take a look at some of the popular apps that eyecare practices and...
Explore Las Vegas at Vision Expo West
Las Vegas is the entertainment capital of the world, so if you're planning on attending Vision Expo West, you should also plan on getting...
Optical Women's Association Events for Vision Expo West
As sponsors and active members of the Optical Women's Association (OWA), we wanted to take the time to share with you two events the...
Eyecare Industry News: Most Influential Women in Optical Recap
This month Vision Monday announced their annual special report saluting women in the eyecare industry, and we are proud to announce that...
2015 Eyecare Practice Marketing Calendar: Part II
It is important to strive towards creating a real relationship and connection between your practice and your patients. And social media...
Googling Your Diagnosis Vs. Visiting Your Eyecare Practice
With the rise of the ePatient and increases in technology, more patients are turning to online sources for health information, but what...