At the end of each year we love to offer a recap of the optical resources that our readers enjoyed the most on the blog. These most read articles cover a wide variety of topics and help us gain a better understanding of the types of information that our readers are looking to find on the blog. Are we missing any important topics that you'd like to see on the blog in 2016? Let us know in the comments!

The Most Loved Optical Resources from 2015

Optometrists Give New 1-800 CONTACTS Venture Two Thumbs Up

This was our April Fools post this year making light of the
relationship that ODs have with 1-800 CONTACTS. We had a lot of fun with this one and got a lot of fun-hearted responses from all the readers!

10 Optical Dispensing Retail Trends for 2015

This was our most read guest post from our friends at The Optical Vision Site. We regularly feature articles from them, and this was the most popular this year. The retail side of your business is critical to your success, so make sure that you're staying on top of the latest retail trends to keep your practice ahead of the curve. Stay tuned to the blog for what trends you can expect to see in 2016.

4 Strategies for Boosting Frame Sales

Strategizing your sales approach has become increasingly important with the competition you face from online retailers. It's so easy for patients to skip your dispensary to find cheaper frames online. Read up on these 4 tips for boosting sales in your dispensary.  

How to Use Optical Resources to Prove the Value of Quality Eyewear

This post is an extension of the previous post on boosting frame sales. One strategy for boosting sales is proving and explaining the value of your expertise and quality eyewear versus what they can find online. Find out how you can create a simple graphic to help prove the value of purchasing frames from your practice.

Eyecare Practice Freebies that Your Patients will Actually Like

There is no denying that everybody loves a deal, and even more than that everyone loves getting something for free! We've got a list of unique ideas for freebie giveaways you can hand out to patients to express your appreciation of their service. Come up with new ideas that your patients won't just throw in the trash when they get home. 

What Your After Work Drink Says about You and Your Practice

This one is just for fun. What drink do you pour for yourself when you get home from work? The drink that you choose could say a lot about how things are going in your practice. Are you pouring a glass of white wine, mixing up a margarita, or cracking a cold beer? 

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