When planning our content and social media strategy, one of the first things we like to do is to look at a calendar and find holidays or events that relate to our industry or our audience. Sometimes, this can take a lot of work to find ways to tie the most obscure holidays and events—National Frankenstein Day—to our customer-base.
You can do the same thing when examining your optical marketing resources for the end of the year. And, the folks over at The Optical Vision Site have already put together a complete list of holidays and events that you can use to promote your practice until the end-of-the-year. Check out the full list here!
We've selected 7 holidays and events that your practice can use to strengthen your optical marketing resources.
For a full list of events and other articles that relate to the eyecare industry, visit The Optical Vision Site.