Email is a vital form of communication for your patients.
When you communicate with a patient through email, you want them to take action. Whether you’re asking them to come back for their yearly eye exam or trying to promote the use of your patient portal, the goal with email is to get the patient to open the email, read the content, and take an action.
Below are a few optical resources to help you attract patients through email.
If you don’t grab your patient’s attention with a captivating subject line, then your email may not get opened and will get buried in your patient’s inbox. When you prepare to send an email to your patients, consider using these best practices for creating captivating subject lines:
Write Clear Copy
If you were able to get your patient to open your email, congrats. Now comes the hard part, writing clear copy. The content in your email has to be engaging, concise, and compelling enough to get your patients to read the entire email, or at least skim it to take the action you’re requesting.
How do you do that?
Try out some of these email marketing tips when writing the body of your next optical marketing email:
The last step in creating an effective email for your patients is to get them to take action. Whether you want them to click a button or call your office, the call-to-action should be clear, actionable, and obvious. To get your patients to take action, follow some of these effective call-to-action (CTA) techniques:
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