It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their flex spending accounts before the end of the year. But if you don't encourage it, your practice could be missing out on some major bucks.
We've got a great guest post from our friends at The Optical Vision Site that lists 10 great examples of advertising flex spending to your patients. And if you like this post, don't forget to subscribe to our blog regularly for unique optical resources ranging from marketing, eyecare events, promotions, and so much more.
Display Ideas to Generate Flex Benefit Spending
We've scoured the all-important "use it or lose it" advertising to pick out the ones that work. Whether you call it FSA, cafeteria plan, flex benefits, the fourth quarter is the top three best selling months of the year.
We have picked out a few advertisements from eyecare providers and some window displays to give you some ideas of what to do for the last quarter of 2019.
We love the window message that can be used both in and outside the office.
via A&A Optical
These can be made in an email campaign, Facebook, counter cards, or postcards.
This is cute and original - a dollar bill in the shape of glasses. It might have a little more impact if the background was white and it was larger with a caption.
via Blink Optical
via Erkers Fine Eyewear
via Stanton Optical
Even the notorious Warby Parker is promoting HSA.
BONUS: This last one is not an optical store, but I loved the FSA store concept. Think about all the products you offer that can be made into an FSA store. Contacts, contact lens supplies, accessories, sunglasses, eyeglasses - you have lots of options.
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Editor's Note: This post was originally published on November 19, 2014. It has been updated for relevance and richness of content on May 14, 2019.