Eyecare Practice Marketing: Eyewear Display Inspiration

Although we're all consumers ourselves, it can be difficult to actually create a product display from scratch. We know sometimes we walk into stores because of the eye-catching window displays. We also probably know that effective visual displays can increase eyewear sales from 10% to 15%. This is why visual merchandising is such an important aspect to your marketing strategy.

Visual merchandising creates a pleasant environment for your patients, draws in people walking by your practice window, and sparks social media engagement.

Benefits of Visual Merchandising for Optometrists

  • Return on your investment of retail space.
  • Builds your personal and store brand - think first impressions.
  • Enhances customer comfort and ease of shopping.
  • Gives you personality - sets you apart from your competition.
  • Promotes positive online reviews and user-generated social media content.

You don’t have to be a brilliant visual merchandiser when you have an arsenal of tools available online, and, since spring has just sprung, we pulled together some spring-themed ideas you can incorporate in your visual displays.

Spring Ideas for Eyewear Displays

Welcome spring with this simple, yet elegant eyewear display. Although simple, this is an effective display of your eyewear because it's eye-catching and sure to make your customers excited for the new season. You can also play around with various spring flowers and coordinate them with your eyewear.

We bet your customers are ready for winter to be over. Add some life to your eyewear display with bright spring colors that will make customers excited for the new season, and for a fresh new set of frames. Consider bringing spring into your eyewear display with this creative idea from the Optical Journal.
Not only does this display scream spring, it also gives you the personality you need to set yourself apart from the competition. As customers walk by, this is a great way to get yourself seen and get customer's through your door. 
This is such a fun display that's sure to make your customer's 'hoppy.' This shows you are keeping up with trends and staying up to date with calendar events. This small display can be made larger or smaller depending on the space.
What do you think of these spring-themed displays? Share with us in the comments or if you've ever done any spring-themed displays like these yourself. 

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Published on April 16th, 2014 updated on March 23, 2020. 
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