The Official VisionWeb Blog

For the generations that grew up with access to all necessary information on the internet, shopping habits are different to those of the generations that came before them. The younger generations are used to valuing online reviews, online retail, diversity, and efficient service.

Furthermore, there might be more tried-and-true sales tactics or workflow designs that work better for the older generations of patients, but would flop with millennials or generation Z.

We want to go over a few changes you can prioritize if you're looking to gain a following in the younger community today.

Over the years, we've worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and learn something new from.

Today, we are focusing on our optician readers. We hope you didn't miss any of our most helpful optical-related articles from, but in case you did we put together a quick recap of our most loved and shared information. Read up and see what you missed:

Most of your patients will be embarking on various summer adventures, many of which will place them outdoors more than usual. The increase in outdoor activity offers a great opportunity for your practice to promote sunglasses sales in your dispensary.

When patients come to your practice, it can often be hard to ask them to make a sunglasses purchase on top of the frames they are likely already purchasing, but we’ve got some optical dispensing tips for boosting your sales this summer that will keep your patients’ eyes protected, and your financial statements happy.

Many optometrists and opticians are considering an ecommerce option for their optical dispensary. Usually, this is a good venture if your patients are tech-savvy, young, or you have a high amount of competition in your area. However, actually implementing an ecommerce platform through your practice's website takes a healthy budget, spare time, and true motivation.

Now more than ever, practices want to beat out their online retail competition without having to expand their physical footprint or inventory. In this post, we'll go over why you'd want to add an online shopping option and how to get started.