Things Gen Z Patients are Looking for in Your Practice

Posted by Madhu Singh on Thu, Oct 01, 2020 @ 08:10 AM

For the generations that grew up with access to all necessary information on the internet, shopping habits are different to those of the generations that came before them. The younger generations are used to valuing online reviews, online retail, diversity, and efficient service.

Furthermore, there might be more tried-and-true sales tactics or workflow designs that work better for the older generations of patients, but would flop with millennials or generation Z.

We want to go over a few changes you can prioritize if you're looking to gain a following in the younger community today.

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6 Best Practices for Optical Dispensing

Posted by Meagan Vitek on Tue, Sep 29, 2020 @ 10:09 AM

We know how hard it can be working in a busy practice: between appointments with patients, the phone ringing, and other office duties, it's usually easiest to continue the workflow you're already on. But what if that means retyping a patient's order into your practice management system or wasting time calling a lab to check on an order's status?

At VisionWeb, we strive to make your day to day tasks more efficient and time saving by providing you with convenient features that streamline your practice's optical dispensing processes. We want to make sure you are getting the most out of VisionWeb's services, so we put together a list of six of the best practices for optical dispensing on VisionWeb. Check out some of these practices and start increasing your practice's efficiency!

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Tools for Opticians: Don't Miss Our Top Articles

Posted by Janelle Pauli on Mon, Aug 24, 2020 @ 11:08 AM

Over the years, we've worked hard to provide a variety of useful resources for everyone in your eyecare practice to take advantage of and learn something new from.

Today, we are focusing on our optician readers. We hope you didn't miss any of our most helpful optical-related articles from, but in case you did we put together a quick recap of our most loved and shared information. Read up and see what you missed:

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Optical Dispensing Tips That Will Help Boost Your Summer Sales

Posted by Megan Ludzenski on Mon, Aug 17, 2020 @ 11:08 AM

Most of your patients will be embarking on various summer adventures, many of which will place them outdoors more than usual. The increase in outdoor activity offers a great opportunity for your practice to promote sunglasses sales in your dispensary.

When patients come to your practice, it can often be hard to ask them to make a sunglasses purchase on top of the frames they are likely already purchasing, but we’ve got some optical dispensing tips for boosting your sales this summer that will keep your patients’ eyes protected, and your financial statements happy.

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Offering an Ecommerce Option in Your Optical Dispensary

Posted by Madhu Singh on Wed, Aug 12, 2020 @ 10:08 AM

Many optometrists and opticians are considering an ecommerce option for their optical dispensary. Usually, this is a good venture if your patients are tech-savvy, young, or you have a high amount of competition in your area. However, actually implementing an ecommerce platform through your practice's website takes a healthy budget, spare time, and true motivation.

Now more than ever, practices want to beat out their online retail competition without having to expand their physical footprint or inventory. In this post, we'll go over why you'd want to add an online shopping option and how to get started.

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