The Official VisionWeb Blog

One of the most exciting parts of the eyecare industry is the ever changing frame fashion trends. We are sure that you are excited for the new frame trends for 2020 and you might even be shopping now. It’s important to keep up with frame trends so you can tailor your frame selection to what your patients want.

That’s one way to make sure that you’re continuously increasing frame sales, but we want to offer you something more quantifiable. Your inventory should always match up with the number of frames you are selling. We'll show you how to calculate your inventory turn rate. See how well your practice is doing now.

It’s no secret that optometric practices are facing a lot of economic challenges ranging from low-quality product driving prices down, disruptive retailers, the influence of managed care, and changing insurance rules. To the patient, these market pressures are invisible. They see a full set of glasses for $99 and wonder why yours are $600. They see bundled pricing at the disruptor, Warby Parker, and don’t understand your coatings or line items. They see contacts that just magically arrive in the mail and wonder why you don’t offer an e-commerce experience.

As people who work in this industry, we’re sometimes too close to the forest to see the trees. Let me break down my recent visit to eyeglass purveyor, Warby Parker, and why it’s so effectively disruptive. We can all learn from what they are doing.

It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and that they can easily find another OD in the area who won't charge for it. It can be initially infuriating, but we have a few tips for addressing these patients appropriately.

How do you deal with these patients to help them better understand the extra costs of a contact lens evaluation? If you have proven successful tips we would love to her about them in the comments.

Retail is an important part of your optical business. Paying attention to popular retail trends and applying those ideas to your practice is a good way to boost sales in your optical shop and beat online retailers.

After monitoring ecommerce patterns and cross-referencing them with eyecare retail predictions, we came up with 7 trends to watch in 2019 and beyond. We think this list provides valuable insight as to where the market for both retailers and eyecare professionals are going.