How to Calculate and Improve Your Practice’s Optical Capture Rate

Posted by Sharon Chin on Thu, Feb 18, 2021 @ 11:02 AM

Optical capture rate compares the number of patients who received their prescription and the number of patients who filled their prescriptions at your practice. Since frame and contact lens sales are a big source of revenue for many practices, it’s important to have your optical software keep up with the number of sales you make. You would want to have a high optical capture rate. In fact, the industry benchmark says that 60% of your patients should be filling their prescription in your practice.

Showrooming is often an obstacle for practices trying to increase their optical capture rate. Showrooming is when your patient gets a prescription from your practice, tries on a frame that they like, and then buys the product online at a lower price. We'll help you stop showrooming and improve your optical capture rate with the tips below.

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34% Sales Growth During a Pandemic: An Interview with Dr. Stanley

Posted by Madhu Singh on Mon, Jan 25, 2021 @ 10:01 AM

Everyone has had to handle situations in their practice that they hadn't prepared for recently. These situations could be providing remote care when you're still using paper for your healthcare records or it could be functioning with half the staff you usually are able to have. If you've found yourself in these tough situations, we hope you've had a chance to adjust and maybe even find success through them. We want to help share advice from the ODs who have overcome obstacles to create a more tenacious practice.

Our representative, Alison Mounce, will interview Dr. Matt Stanley on Wednesday to find out how he handled these changes and made his total practice relocation as smooth as possible amidst COVID-19 closures and precautions. Register here to attend.

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Boosting Optical Dispensing Sales During the Optometry Exam

Posted by Jeff Rezabek on Tue, Jan 19, 2021 @ 09:01 AM

Online retailers have been making an impact on your optical dispensing profits. And unfortunately, more consumers shop online now than ever. Luckily, when a patient enters your optometric practice, you have the competitive edge and face-to-face time with the patient. However, many practices leave the sales strategy to the optician.

By starting the conversations with your patients earlier, you can persuade the patient to not only purchase their everyday eyewear on the spot, but you may also get them to buy accessories or a second pair.

Below are tips on how you can use the exam lane to help improve your optical dispensing profits.

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Eyewear Refund Policies in Your Eyecare Practice

Posted by Janelle Pauli on Tue, Jan 12, 2021 @ 09:01 AM

Eyewear refund policies that employees enforce at their shops and offices can differ wildly. Your refund policy may not be mandatory, but it can be a strong selling point for hesitant customers. Handling refunds doesn't have to be a difficult task, especially if you're always optimizing your sales techniques to make sure all customers are satisfied.

If you don't know where to start, why not see what other professionals in the optical industry are offering? See how your existing refund policy compares. If you want to see how other optometry offices are implementing refunds, read on.

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An Eyecare Practice Holiday Rush: Preparing for Business and Pleasure

Posted by Hannah Hutyra on Tue, Nov 24, 2020 @ 08:11 AM

The holiday rush is just around the corner, so I'm sure you're busy preparing. Even though an eyecare practice may not have an inventory comparable to a big-box retailer, pulling in the right frames for display to satisfy customer demand is a fine art, especially during gifting season.

But when displays are limited and orders are mostly personalized, you might be thinking how could I possibly be prepared to accommodate patients' taste? First things first, the most important thing for your rockstar employees this time of the year is to emphasize exceptional customer service, which can make a big difference to a stressed-out holiday shopper. If you’re still overwhelmed with the holiday frenzy, check out the tips below; it’s all about finding the right combination of business and pleasure.

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