Optical Marketing: Should Your Practice Start a Blog?

Posted by Janelle Pauli on Tue, Dec 22, 2020 @ 10:12 AM

Blogging is a great tool for increasing traffic to your website, developing yourself as a thought leader in the industry, and building trust with patients. But blogging isn't for every practice. While there are plenty of optical marketing benefits that your practice can gain from blogging, if you aren't able to keep up with it or take the time to implement good blogging practices, it might not really be worth it in the end.

You should really take the time to think about whether or not blogging is right for you at this point in time. A few questions that you might want to ask yourself before getting started are:

  • Do you have the time to support a blog?
  • Do you have goals for the blog?
  • Do you have something to say?
  • Are you active on social media?
  • Do you understand or want to learn more about SEO?
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7 Pieces of Advice to Ignore In Your Optical Social Media Campaign

Posted by Alli Yarbrough on Tue, Dec 08, 2020 @ 09:12 AM

With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful implementation of an optical social media campaign can be a challenge, but if done right, can be very beneficial to your business. Not only does a social campaign blast information to a large amount of people, but it also adds brand personality and value to your company name.

There’s a lot of popular advice out there about social media, but much of it should not be followed if you want to be effective in the eyecare industry specifically. So, we have come up with 7 pieces of advice that you should ignore when implementing your optical social media campaign.

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How Not to Market an Eyecare Practice

Posted by Janelle Pauli on Mon, Sep 14, 2020 @ 14:09 PM

We see so many fabulous examples of community and marketing within the eyecare industry. We are always impressed by the ways that eyecare providers embrace tools like social media and content marketing.

We're always on the look out for doctors that are taking a creative approach to promoting their practices and finding new angles to get in front of the public. But, we want to bring back the story of Dr. Emil Chynn from 2013 as a learning lesson.

Here's the deal if you don't already know Dr. Emil Chynn: he is an ophthalmologist practicing in New York. He holds degrees from three Ivy League schools. He's a huge proponent of LASEK and claims to be a renowned speaker on this practice. He also used an unconventional method to search for a wife on his practice's website about 7 years ago. And on the Huffington Post, and on CNN, and on the Howard Stern Show. 

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The Benefits of Handing Out Freebies

Posted by Janelle Pauli on Tue, Aug 25, 2020 @ 14:08 PM

We wrote a post talking about fresh ideas for patient gifts/freebies that your practice can hand out to new patients, loyal patients, or even every patient who walks through your door. Everyone loves to get something for free, so why not make it even better and make it something memorable? A few ideas that we talked about in that article were:

  • Teaming up with another local business, like a local candy shop, to create a unique treat for your patients that could have your logo on the candy or packaging
  • Drink chip to a local brewery
  • Something seasonal, like Halloween or Valentine's Day gifts
  • Fresh flowers

Today, we'll share some optical resources about some of the benefits your practice can gain from handing out freebies, or offering free discounts or free add on items with product purchases. 

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VIDEO: Making Your Optometry Homepage Standout

Posted by EyeCarePro on Thu, Jul 16, 2020 @ 09:07 AM

The following video and content is courtesy of EyeCarePro's optometry practice marketing expertise. As part of their series on having a powerful and effective eyecare website, they dissect the important parts of a homepage. 

The homepage carries a lot of weight when it comes to capturing new patients. It has to signal to Google that your website is the best local option for searches pertaining to eye care while looking attractive and being easy to navigate. An effective homepage leaves an impression—communicating your brand while simultaneously being easy to use and nice to look at. 

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