2021 Social Media Ideas for ODs
Most of us check a social media account, or a few, pretty much daily. It's a good source of personal information, connection to loved ones,...
Gathering Advice from Your Optometry Community
Getting advice from peers can be tough when you're not attending events or really meeting new peers in your field. However, having a fellow...
How to Use Content to Promote Services
Informational content is having a big moment online. More and more people are turning to internet searches to learn everything they need to...
Creating Google Search Ads for Your Eyecare Practice
Before you continue to read this article on expanding you paid search traffic, we suggest you read these two articles on using Google...
Practice Content Marketing Ideas that Cost Nothing
We're regularly searching for interesting and insightful ways to get eyecare practices noticed by potential patients and customers. In...
Encourage Patients to Visit Your Practice in the Winter
Combatting and predicting lulls in patient flow into your practice will be more difficult moving forward, so that's why we suggest you have...
Optometry Patient Art Contest
Maintaining a personal relationship with your patients can be difficult when routine exams only last 15 to 30 minutes once a year. That's...
What Does Your Practice Logo Say about You?
We know that taking care of your optometry patients and making a profit are two of the most important things going on in your eyecare...
Optical Marketing: Should Your Practice Start a Blog?
Blogging is a great tool for increasing traffic to your website, developing yourself as a thought leader in the industry, and building...
7 Pieces of Advice to Ignore In Your Optical Social Media Campaign
With the strong prevalence of social media, more and more businesses in the optical industry have started their own campaigns. Successful...
How Not to Market an Eyecare Practice
We see so many fabulous examples of community and marketing within the eyecare industry. We are always impressed by the ways that eyecare...
The Benefits of Handing Out Freebies
We wrote a post talking about fresh ideas for patient gifts/freebies that your practice can hand out to new patients, loyal patients, or...
VIDEO: Making Your Optometry Homepage Standout
The following video and content is courtesy of EyeCarePro's optometry practice marketing expertise. As part of their series on having a...
Video: Advice from an Optometry Marketing Professional
In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts...
How Your Eyecare Staff Can Be Marketers
Google reviews are the first, and sometimes the only, reviews people see on a local Google search or within the Google Maps app when they...
Setting Up a Referral Program for Eye Care Patients
Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While...