Marketing and Social Media, Resources

The Financial Guide: The True Cost of Optical Marketing

Based on the needs of our readers, we're starting a new series here on the VisionWeb blog called The Financial Guide. We'll explore your...

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Marketing and Social Media, Resources

5 Optical Marketing Resources to Get Your Practice Noticed in 2020

In the eyecare industry, especially when you only see many of your patients once or twice a year, staying relevant and memorable is...

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Marketing and Social Media, Uprise EHR & PM

5 Step Competitive Analysis for Your Practice

A competitive analysis allows you to take a look at your eyecare practice and identify who your competition is, how they have positioned...

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Marketing and Social Media, Uprise EHR & PM

Guest Post: Branding Your Eyecare Practice

Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! We've discussed valuable...

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Marketing and Social Media, Resources

Optical Marketing Resources: Why Local Search is Important

When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through...

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Marketing and Social Media, Technology, Uprise EHR & PM

Why Your Optometric Practice Needs A Responsive Website

  Mobile devices have changed the way users communicate with businesses, practice optometry, and access information. According to this...

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Marketing and Social Media, Resources

How to Remove Yelp Reviews

Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable...

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Marketing and Social Media, Resources

Marketing for Optometrists: Cause Related Marketing

Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for...

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Marketing and Social Media, Uprise EHR & PM

[Infographic] Tips For Improving Your Optometric Practice Word-of-mouth Marketing Strategy

  Word-of-mouth marketing can be one of the most effective marketing strategies for your optometric practice. According to this infographic...

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Marketing and Social Media, Resources, Tips & Tools

The Ultimate Guide to Hashtags in Optometry

Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here...

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Marketing and Social Media, Resources

Managing Your Eyecare Practice's Online Reputation

Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow...

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Marketing and Social Media, Tips & Tools

Optical Resources: 10 Awesome Examples of Flex Benefits Advertising

It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their...

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Marketing and Social Media, Uprise EHR & PM

6 Secret Marketing Tactics to Help Your Eyecare Practice Stand Out

  When it comes to marketing your eyecare practice, you often find articles on things like growing your Facebook page, how to write a good...

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Marketing and Social Media

The Anatomy of a Good Patient Recall Message

The ability to keep your schedule full everyday in your eyecare practice can sometimes be a challenge. So what's the best way for bringing...

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Marketing and Social Media, Technology

How to Create Your Optometry Practice's Website

We've gone over what content to include on your website, how to market with your website, and how to stand out for mobile users. However,...

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Marketing and Social Media, Uprise EHR & PM

4 Master Marketing Campaigns for ODs

  Marketing an eyecare practice could mean posting on social media, creating promotional videos, starting an email newsletter for your...

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