How to Take a Professional Headshot at Home for ODs
Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals....
Optometric Practice Marketing Tips For Using AdWords
When a potential patient is in need of finding a new optometric practice, they usually start looking through a search engine, like Google....
6 Examples of Great Facebook Strategies
Marketing messages and ads have become an accepted part of scrolling through your social media feeds. This popularity allows social media...
Optometry Marketing Campaigns That Work
If you consider brands like Airbnb, Amazon, IKEA, or even Kleenex, you might not be able to pinpoint exactly how you first heard of them....
Writing Product Descriptions for Eyewear
Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options and strapped for time....
How to Market Your Eyecare Practice Reopening
After almost 2 months of closure, optometry practices are slowly reopening in many states. While this means imposing new sanitation...
Optical Marketing: Is Your Eyecare Practice on Instagram?
Every eyecare practice's social media strategy is going to be a little different and should continuously change based on the time of year,...
Remote Work Series: Create Patient Personas for Eyecare
Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good...
Spring Break Specials for Eyecare Practices
For many practices, spring break is one of the busiest times of the year. Although spring break is usually associated with beach vacations...
Optometry Marketing Advice from VisionWeb
Eyecare and healthcare are traditional industries whereas the technology industry values innovation and new ideas. Luckily, VisionWeb is at...
20 Marketing Ideas for Valentine's Day
What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over...
How to Show Your Patients Love
Your patients have probably become immune to Valentine's Day-related marketing campaigns by now. They've seen all the branded candy...
4 Audiences Your Practice Should Target on Facebook to Improve Your Optical Marketing
Growing your following on Facebook is a great way to step up your optical marketing game and generate new interest in your practice. These...
Does a 3.5% Unemployment Rate Affect Your Optometry Practice?
For the past two years, the unemployment rate in the US has stayed mostly below 4%. While this is the lowest it has been for the past 30...
Optical Marketing: Improving Your Reach on Facebook without Paying for It
Anyone who manages a business page on Facebook understands the frustration of trying to get your posts seen by your followers. Facebook has...
Why Your Optometry Patients Ghost You
Sometimes a patient will visit you once or twice without complaint or any obvious issues, but then never return to your practice. If this...