Optometry Billing Can Be Scary
This halloween, there's only one thing that seems to scare optometrists: lost insurance reimbursements. Your gut reaction might be to hire...
Personalized Marketing Ideas for Eyecare Practices
We spend a lot of our free time and professional time checking our emails, social media, and generally spending time on our computers....
The Ultimate Branding Checklist Every Eyecare Practice Needs
Your brand image is the essence for your practice, making it extremely important to all aspects of your business. Yet, many practices...
4 Big Benefits of Social Media for Optometrists
We spend a lot of time sharing social media tips and strategies for eyecare practices, but many of you may be wondering why your practice...
Creating the Best Optical Social Media Post
Perfecting your social media game can prove to be not only challenging, but time consuming. We know that your practice keeps you extremely...
5 Optical Marketing Resources to Get Your Practice Noticed in 2020
In the eyecare industry, especially when you only see many of your patients once or twice a year, staying relevant and memorable is...
5 Step Competitive Analysis for Your Practice
A competitive analysis allows you to take a look at your eyecare practice and identify who your competition is, how they have positioned...
Guest Post: Branding Your Eyecare Practice
Have you consciously thought about your practice brand? A brand, not a Logo, it’s SO much more than a Logo! We've discussed valuable...
Optical Marketing Resources: Why Local Search is Important
When is the last time you physically looked something up in the yellow pages? Most searches for local businesses today happen through...
Why Your Optometric Practice Needs A Responsive Website
Mobile devices have changed the way users communicate with businesses, practice optometry, and access information. According to this...
How to Remove Yelp Reviews
Just about every business is going to receive at least a few negative online reviews. Usually the customer truly had an unfavorable...
Marketing for Optometrists: Cause Related Marketing
Does your practice give back? Should your practice advertise the causes they support? It's important to premeditate your marketing plan for...
[Infographic] Tips For Improving Your Optometric Practice Word-of-mouth Marketing Strategy
Word-of-mouth marketing can be one of the most effective marketing strategies for your optometric practice. According to this infographic...
The Ultimate Guide to Hashtags in Optometry
Social media is always changing, making it hard to keep up with all of the different marketing trends. One social media tool that is here...
Managing Your Eyecare Practice's Online Reputation
Every eyecare practice is bound to have an unhappy patient or customer online every now and again, no matter how efficient the workflow or...
Optical Resources: 10 Awesome Examples of Flex Benefits Advertising
It can be hard to get those creative juices flowing to come up with display and advertising ideas to remind your customers to use their...