6 Secret Marketing Tactics to Help Your Eyecare Practice Stand Out
When it comes to marketing your eyecare practice, you often find articles on things like growing your Facebook page, how to write a good...
The Anatomy of a Good Patient Recall Message
The ability to keep your schedule full everyday in your eyecare practice can sometimes be a challenge. So what's the best way for bringing...
How to Create Your Optometry Practice's Website
We've gone over what content to include on your website, how to market with your website, and how to stand out for mobile users. However,...
4 Master Marketing Campaigns for ODs
Marketing an eyecare practice could mean posting on social media, creating promotional videos, starting an email newsletter for your...
How Visual Merchandising Can Drive Optometry Sales
Setting up a visually pleasing product display may not be your forte, but you can do it well if you think about your existing customers'...
Optical Marketing: How to Get the Most Out of Working with a Designer
After years of schooling, blood, sweat, tears, a few loans, and finding the perfect location, you finally fulfilled your dream of starting...
4 Cheap and Easy Optical Marketing Tips
A major growth problem for many eyecare practices is getting new patients through the door. And, with busy schedules it can be hard to...
Be Ready for MIPS in 2019 with Uprise
We've been posting about regulatory change surrounding MIPS since 2016. If you didn't already know, the MIPS rules are changing yet again...
The Ultimate Guide to Optometry Marketing in the US
When you think about marketing in terms of optometry, you probably imagine flyers or advertisements to attract patients to your practice....
NEW Insurance Revenue Kit for ODs
When it comes to claim management, there are many niche terms, coding, processes, denial reasons, and information to know. We have created...
Creating a Senior Friendly Eyecare Practice in a Modern World
Baby boomers are retired or retiring and experiencing an increasing number of vision-related issues and diseases. Of course, this might...
Retargeting Captures Eyecare Patients' Attention
Have you ever browsed an online store, clicked on a few items that you didn't end up buying, and started seeing ads for those items on...
How to Run an Eco-Friendly Eyecare Practice
Sustainable living is having a moment. An over $200 billion moment. Powerful consumers are calling for more supply chain transparency,...
5 Book Recommendations for Managing Your Optometry Practice
You might have enjoyed our non-eyecare related book recommendations to help you unwind after an endless stream of exams and paperwork....
5 Innovative Marketing Techniques to Get Your Patients to Return
Offering excellent patient care, medical guidance, and support policies is the first step to delighting the patients that have chosen your...
The Best Ways to Build and Strengthen Your Patient Base
Growing your patient base is something that every eyecare professional works towards every year. Whether you’re a new practice opening up...