How ODs Can Use Google Analytics to Power SEO
Data analytics can sound daunting initially, but allows you to use your eyecare practice's website to its maximum potential. You probably...
Practice Management for Optometrists: 6 Marketing Tips for ODs
Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for...
How to Identify Your Practice's Buyer Personas
When was the last time you reviewed your eyecare practice's sales messaging? Whether it's through marketing material, online content, or...
How to Design Your Practice Like Apple Designs Products
Apple generates a well-deserved buzz around the design of its products year after year. The company blazed a path by choosing minimalist...
5 Marketing Strategies Your Eyecare Practice Hasn't Tried
Marketing trends are constantly changing. As soon as you think you have it all down, something new comes along to learn and apply to your...
Optical Marketing: 6 Things You Should and Shouldn't be Doing on Social Media
We understand that social media is one of the hardest aspects of digital marketing. If you're just starting to build your presence on...
The Best Questions to Ask in Your Eyecare Practice's Patient Survey
Gathering feedback from your patients is one of the best ways to make improvements in your practice, and helps you stay on top of what is...
4 Tips for Re-branding Your Eyecare Practice
Keeping your eyecare practice modern requires you to use the most advanced software and equipment in the industry, refine your processes to...
Should Your Optometric Practice Website Have A Chatbot?
Messaging platforms are the preferred means of communication now. In 2017, Facebook Messenger had 1.3 monthly active users. As the monthly...
Social Media Tools To Try In Your Optometric Practice
Social media can be a key tool for marketing your optometric practice. As social media continues to evolve to give more features for users...
3 Tips For Writing Your About Me Page On Your Optometric Practice Website
If you’re giving your website a refresh, or are creating your optometric practice’s first website, one page that should take consideration...
4 Ways to Use Video For Eye Care Practice Growth
Video content is a popular way to consume online content. According to one study, 73% of all U.S adults are more likely to purchase after...
Design Basics: 5 Things Your Eyecare Practice Logo Should Be
There are a few scenarios in your business where you may need to rethink your brand or logo. Maybe you're opening your practice from...
3 Tips To Encourage Patients To Promote Your Optometric Practice
Utilizing strategic marketing strategies can help attract new patients to your optometric practice. However, one of the most effective, and...
Low-hanging Fruit to Tackle in Your Eyecare Practice's Marketing Strategy this Quarter
The start of the year can be a busy time for many small businesses, but also an important time to start the year off on the right foot....
How to Create Eye Catching Window Displays for Your Optical Shop
If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame...