A lot of businesses are active on the social networking mega-sites: Facebook and Twitter. That means we spend a fair amount of time on both. But, should we be doing that? Managing both? When you think about business solutions, you typically choose one - the one that is the best suited for your needs or delivers the most value - right? So why not do that here, in the social networking realm?
Which one is more valuable? We think it's hard question to answer. Even though both are social networking sites, they are really quite different from each other. We interact with different types of people, all equally important to us, on each different platform. So we're not ready to abandon one and focus solely on the other, but we are interested to see how this all evolves.
Which Social Media Platform is the Best for your Eyecare Practice?
Facebook
You may think Facebook is about sharing content with family, connecting with old friends, and maybe watching the latest viral video, right? But did you know that 78% of American consumers have discovered products on Facebook? Facebook has a large demographic of users on its platform, and because of that more people spend time scrolling on the app.
Since Facebook has a larger user base, your ads are capable of reaching more people. With Facebook you can also target based on more personalized information and location. It's also great for long-form content, which receives more interactions compared to Twitter.
Twitter is primarily meant for sharing ideas and easily digestible news snippets. It's also very fast-paced and meant to be very compelling. Can your eyecare practice keep up with its community?
Here's some quick stats:
- Roughly 46% of Twitter users are on the platform daily, and 81% of millennials check Twitter at least once per day.
- 74% of Twitter users say they use Twitter to get their news.
- Twitter accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.
- People tend to check their Facebook an average of eight times per day, compared to just five for Twitter.
If your goal is to build brand awareness, Twitter might be a good platform. However, its fast-paced nature might make it difficult for you to gain traction on a post for long.
Takeaways
Take a look at your social media goals and the target audience you are trying to reach, and decide what platform(s) work best for you. We recommend developing a content calendar that distributes content to both platforms to start, and adjust based on performance. However, always remember quality is better than quantity.
What do you think? Has your eyecare practice or business found one platform to be more valuable than the other?
To see what VisionWeb is doing on Facebook, click this link:
