Following optometrists and eyecare professionals on social media can amplify your social media game. Whether it’s to network from a business perspective or to gain inspiration for your own social media, following influencers in your niche can be a powerful resource.
There are a multitude of eyecare-related Instagram accounts focused on several different topics. We filtered through the social realm and created a list for you to help unlock your social media potential.
Top 5 Eyecare Instagram Accounts to Follow
1. @fierceclarity: Wellness for Optometrists
Dr. Danielle Richardson’s Instagram account says that she is “teaching sustainable habits to create wellness and balance and clarity in your busy, modern life.” Dr. Richardson organizes wellness retreats, yoga classes and lifestyle-design tools. She is a self-described “optometrist by day and wellness entrepreneur by night.”
2. @glamoptometrist: Arian Fartash, OD
Dr. Arian Fartash is known to be the OG of eyecare accounts on Instagram. She gives us a look into her personal life, but also shares advice on business, entrepreneurship, and how to grow your social media following.
3. @wweyecare: Karley Woodrich, OD
We love Dr. Karley Woodrich’s Instagram, not only because she is a loyal RCM customer, but her IG wins for most aesthetically pleasing. Her professionalism and personality shine through her feed and make her Instagram feel approachable, helpful, and fun. Her followers can attest to that!
4. @oaklandvisioncenter: Tanya Gill, OD
Not sure what to post on your social media account? Dr. Tanya Gill, OD will inspire you. She loves to share her tips and tricks on how to maximize social media by regularly contributing to a number of optometry publications.
5. @defocusmedia: Darryl Glover, OD and Jenn Lyerly, OD
Defocus Media is the first true optometry media company of its kind. It’s focused on sharing the latest in social media marketing and industry trends. They also have a podcast that shares product launches, industry news, and more.
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