3 Signs Your Optical Practice Outgrew Your Claims Management Process

Posted by Jeff Rezabek on Tue, Mar 31, 2020 @ 10:03 AM

Your practice has come a long way since it opened, but you still have some fire left in you to continue caring for your community’s ocular health. The only problem is, your practice may have outgrown your claims management processes, which could be leaving revenue on the table.

So, how do you know if you’ve outgrown your claim management practices? This post identifies a few different signs you may experience if your optical practice is outgrowing your claims management efforts and provides a remedy that scales.

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Why Your Optical Shop is Losing Customers to Online Retailers

Posted by Janelle Pauli on Thu, Mar 26, 2020 @ 09:03 AM

We have posted articles talking about different ways that your eyecare practice can fight back against online retailers. Because when it comes to eyeglasses in 2020, a lot of your competition is online. Understanding why your customers are choosing to leave you for online frames is an important step of being able to combat a plan against those lost sales.

We dug around and found some stats in a Hubspot article that explain some of the reasons why people are making purchases online, instead of in your optical shop. So let's take a minute and understand why exactly your customers might be making this decision.

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The Intersection of Eyecare Technology & Profitability

Posted by Madhu Singh on Tue, Mar 24, 2020 @ 12:03 PM

Most optometrists and office managers can see how the right technology helps make every day easier and more efficient for both the staff and patients alike. However, new software and cutting-edge equipment can come with a hefty price tag. So, how can you know whether it's worth it?

We will leave the decisions that involve improving patient care to expert ODs. However, we want to shed some light on how to weigh the financial benefits of technology in your practice in today's post.

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Productivity When Your Eyecare Practice is Closed

Posted by Madhu Singh on Thu, Mar 19, 2020 @ 08:03 AM

Sometimes an OD has to leave their practice if they're sick, have an emergency, attending a conference or event, or the government is mandating it for national concerns.

However, it can be hard on your revenue and business goals to leave the practice without an OD. Hiring a replacement takes a bit of research, interviewing, and trust, but it can only work if you're out for a short amount of time.

We've compiled a few tips for keeping peace of mind if your practice needs to close for patients and explore ideas for keeping your staff occupied without an OD.

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3 Visual Optical Resources to Share with Your Patients

Posted by Janelle Pauli on Tue, Mar 17, 2020 @ 10:03 AM

There are countless ways to decorate your eyecare practice. One way is to turn valuable educational material into fun artwork. We've collected 3 great visual optical resources that we think could provide great value for your patients when displayed on the walls in your practice. There are tons of infographics like these out there or you can even make your own with help from online tools.

You'll want to make sure these are displayed in a highly visible wall of your practice's waiting area. If you're going to hang resources like these, dress them up a bit with a nice frame so that the decor in your practice is professional and effective.

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