Video: Gaining Confidence with the Medical Model
Medical exams are on the rise. Did you know it’s estimated that nearly 10,000 Americans are turning 65 per day? This number is extremely...
RCM 101: Claim Filing Lifecycle
When it comes to the claim filing lifecycle, things can get very tedious and oftentimes confusing. Despite the fact that claim filing can...
Marketing for Optometrists: Small Practices Can Have a Big Presence
Most independent eyecare practices don't have the biggest marketing budgets set aside to launch campaigns. Without an ample marketing...
Summer Challenges Faced by Every Eyecare Practice
Summer can be a challenging time for many small businesses. Your staff wants to take a lot of time off, your schedule might not be as full...
Talking to Your Patients about EHR Software
Whether your practice has just started using a practice management and EHR software, or you've been using one for years, you may have...
New Webinar: 6 Steps to Scaling Medical Billing
Join us on June 24th, 2021 from 12:30 - 1:30 pm CST to learn 6 steps that will scale your medical billing in eyecare. Shane Shepherd will...
Social Media for Optometrists: Creating Content Your Patients Love
Maybe you've set up your Facebook page and Twitter account for your practice and you've just started posting. That's the first step to...
Video Series: Ask Shane Anything
Running an eyecare practice comes with a great deal of responsibility. Not only do you have to prioritize your patients, staff, and...
Case Study: Technology As A Time-Saver And Revenue-Generator
Eye care professionals are often on the lookout for the next big technology that can add to their practice, but they may be overlooking an...
Vision Expo: InFocus with Dr. Aaron Sako
Vision Expo's InFocus series is a 4-minute video interview featuring some of Vision Expo’s top industry attendees and OPTImum program...
How To Create An Effective Optical Dispensing Sales Strategy
Getting your patients to purchase frames from your optical dispensary is getting harder than it used to. Now, with more options, your...
3 Product Positioning Techniques For Summer
With the increasing temperatures, your patients are eager to get outside and be active. We've got you covered in educating them about...
Features of Future-Proofed Technology in 2021
The eyecare industry is evolving, and a large component of this changing landscape has to deal with the advancements in technology. In our...
How To Gain More Gen Z Patients
If you’ve only just gotten used to the fact that millennials are about to replace the baby boomers as the largest generation, you should...
5 Tips To Reduce Stress In Your Optometric Practice
2020 and 2021 have been stressful times for people in the eyecare industry. In addition to the stress caused by the pandemic, eyecare...
Why You Shouldn’t be Scared to Switch from Paper to EHR Software
What is your biggest fear? Statistically, the most common fears in America include spiders, confined spaces, and heights. While these might...