8 Cool Eyeglass Racks

Posted by Meagan Vitek on Tue, Sep 24, 2019 @ 11:09 AM

With the end of summer approaching, you'll want to create an enticing display of your sunglasses to boost sales. This means getting creative with your design and sales techniques.

Our friends over at The Optical Journal put together creative DIY eyewear racks that you can utilize or share with your customers. Many of these can be a good afternoon DIY project for patients or inexpensive, eye-catching solution for your practice. We hope you'll feel inspired by what your peers are doing with their sunglasses displays.

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Keeping Profit Margins High in Your Eyecare Practice

Posted by Madhu Singh on Thu, Sep 19, 2019 @ 08:09 AM

It's no secret that optometry practices can earn a whopping 30-40% net profit. Especially once the practice has gone through its first year of growing pains and had a chance to be established. 

How do you scale profits in a private optometry practice in terms of business development, staff, patient volume, and accepted payers? We did some research and collected the plans of financially successful practices to help guide you to the right track.

Keep reading to see a few of the top pieces of advice we found.

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4 Tips for Defending The Contact Lens Evaluation Fee to Patients

Posted by Janelle Pauli on Tue, Sep 17, 2019 @ 11:09 AM

It happens in every eyecare practice. Patients come in claiming they've never had to pay for a contact lens exam or evaluation before and that they can easily find another OD in the area who won't charge for it. It can be initially infuriating, but we have a few tips for addressing these patients appropriately.

How do you deal with these patients to help them better understand the extra costs of a contact lens evaluation? If you have proven successful tips we would love to her about them in the comments.

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Key Optical Metrics for 2019

Posted by Madhu Singh on Thu, Sep 12, 2019 @ 17:09 PM

It takes a lot of energy, time, and resources to run your practice. There isn't too much downtime to research recent industry developments and growth predictions. However, knowing these key metrics is useful for planning ahead in your eyecare practice. That's why we did the research for you. 

Based on this report from Essilor University, we're highlighting a few key projections for the optical market and eyecare industry that will be useful to know going into 2020. Keep reading to see what we found and what might be relevant for your business. 

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4 Ways to Drive Your Optical Practice Growth

Posted by Jeff Rezabek on Tue, Sep 10, 2019 @ 13:09 PM

In the eyecare industry, thinking of new ways to increase profits and generate new patients can be difficult. For those optical practices looking to grow their business, but don’t know where to start, the path to business growth usually starts with setting long-term goals, supporting successful staff members, and leveraging technology and resources effectively.

This post explores four areas your practice can focus on to influence practice growth.

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