20 Marketing Ideas for Valentine's Day

Posted by Madhu Singh on Tue, Feb 11, 2020 @ 10:02 AM

What better way to dive into the season of love than with a guest blog post about marketing for optometrists from our lovely friends over at the Optical Journal. Pick up some tips on easy ways to get your patients involved and excited about Valentine's Day at your office!

It is a short time between New Year's and Valentine's Day... so pull up your temples and start the process... you may be a Valentine Grinch, but check out some of the below numbers and why shouldn't consumers be spending some of those billions of dollars with eyecare professionals?

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Medical and Vision Billing: Consultants vs Outsourcing

Posted by Madhu Singh on Thu, Feb 06, 2020 @ 07:02 AM

Taking care of your practice's billing in-house is tough when optometrists don't have a background in insurance claims. Billing takes time and attention to detail that most of your practice staff doesn't have the bandwidth for unless you have a dedicated biller. However, we're aware that finding and fairly compensating an experienced biller is tough and expensive. How about hiring an expert?

We want to examine two options you have if you've decided to trust experts outside of your practice: consultants and outsourced billing. Let's see how they compare.

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How Artificial Intelligence Will Change Eyecare

Posted by Madhu Singh on Wed, Feb 05, 2020 @ 08:02 AM

Artificial intelligence (AI) has been on the mind of healthcare professionals in terms of job automation, but what about its impact on patient care? AI helps ODs see more patients, increases efficiency and accuracy, and can improve disease prevention over time.

Most optometry practice roles and responsibilities are too nuanced to be automated, but the parts of the job that can benefit from AI might intrigue ODs and their staff. Also, the presence of AI technology encourages optometrists to innovate their methods.

Let's look at the positive ways AI could affect eyecare.

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5 Resources to Successfully Train Your Optical Hire

Posted by Jeff Rezabek on Tue, Feb 04, 2020 @ 09:02 AM

Bringing in new talent into your optometric practice is exciting. With new hires comes a boost in creativity, productivity, and positivity. It also comes with the challenge of training the individual quickly and efficiently enough that you can return to managing your practice and seeing patients.

Below are a few optical resources your practice can utilize to train any new employee in your eyecare practice, some are even free.

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2020 Outlook: Advice from America's Top ODs Part 2

Posted by Madhu Singh on Thu, Jan 30, 2020 @ 09:01 AM

Planning for change without any guiding compass is near impossible. Attending conferences, expos, and networking events locally can help you keep a pulse on the industry. But, not everyone has time to go out of their way. That's why we interviewed 9 leading optometrists on their predictions for the future of the eyecare industry, advice for success, and concerns about disruptive technology.

From artificial intelligence to telehealth to online retailers, there are a few growing threats and exciting developments in the industry that you're probably interested to know more about.

Read everything they had to say in our latest ebook: 2020 Eyecare Outlook.

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