Writing Product Descriptions for Eyewear

Posted by Madhu Singh on Wed, May 27, 2020 @ 10:05 AM

Patients browsing your optical dispensary after their appointments are bound to be overwhelmed with visual options and strapped for time. This is where excellent product descriptions come in to save the day, creating a good customer experience before your optician steps in to help.

If you run a busy practice and want to convert patients into dispensary customers, you'll need to craft compelling, relevant, and buyer persona-specific descriptions for your products. Depending on the layout and design of your optical dispensary, you can write broad descriptions for different styles of frames, brands of frames, lifestyles, and use-cases. The possibilities are endless, so let us show you how you can start optimizing your frame descriptions today.

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Are These Time Constraints Destroying Your Office Workflow?

Posted by Jeff Rezabek on Tue, May 26, 2020 @ 10:05 AM

In your practice, time is money. The need to optimize your office workflow to allow more patients to move through your practice results in more claims and more revenue. When it comes to looking at ways to improve your office workflow, your practice must first look at the inefficiencies that are keeping your practice from successfully optimizing your workflow and maximizing your patient schedule.

This post highlights some of the more common inefficiencies that an optometry practice faces.

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This Webinar Series Helps Optometrists

Posted by Madhu Singh on Thu, May 21, 2020 @ 08:05 AM

Especially with social distancing in effect, it's easy to feel slightly isolated while dealing with the closure of your practice, demotivation from staff, and uncertainty of your patients. All optometrists are feeling unsure about how to progress forward without the opportunity to meet and share advice. That's why we think you should check out the digital webinars being offered surrounding profitability, adapting to change, and organizing for the year ahead.

Our partner and friend, EDGEPro from GPN Technologies, offers helpful webinars regularly through their channel. We wanted to highlight the most recent COVID-19 related info sessions that can help get your practice reopened and on track. 

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Case Study: Dr. Ali's Secrets to a Successful Optometry Workflow

Posted by Madhu Singh on Wed, May 20, 2020 @ 09:05 AM

Practice management and EHR software can make or break your workflow. Uprise was designed by consulting real-life ODs to insure that information is communicated seamlessly throughout their optometry practices. But don't take our word for it; let's hear from an OD who has been using Uprise for over a year.

We talked to Dr. Shazeen Ali to find out why she was in the market for a new EHR solution and whether Uprise fulfilled her needs. Read on to find out how you could save time, shorten your onboarding process, and retain happy employees.

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The Ultimate List of Vision Charities for the Eyecare Industry

Posted by Jeff Rezabek on Tue, May 19, 2020 @ 10:05 AM

It’s important to give back to your community, whether as an individual or as a practice. When you find and contribute to a charity that aligns with your values as an eyecare leader, it can reduce stress, increase happiness, and improve self-esteem for your entire staff and patient base.

Whether you donate your time, your money, or your support, finding a way for your practice to give back to a cause will also improve the way your community and peers look at you and your practice. The team at The Optical Journal listed out 97 vision charities for you to browse. When looking for a charity to support, we recommend first listing out your budget, the geographic area you'd like to help, and any particular values your team supports.

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