How to Foster Innovation in Your Eyecare Practice

Posted by Madhu Singh on Thu, Nov 14, 2019 @ 07:11 AM

You'll reach a point in your marketing strategy planning where you feel zapped of creative ideas to get your practice on the map. Turning to industry blogs and researching competitor events is a good place to start. However, there are a few internal ways to boost innovation, too.

We suggest that you effectively gather ideas from everyone in your practice through an innovation program. These programs use strategic methods to bring out new, possibly out-of-the-box ideas to improve your day-to-day processes or keep up with the changing industry. Keep reading to see how this could apply to you.

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3 Reasons Your Patients Won’t Purchase Your Optical Dispensing Products

Posted by Jeff Rezabek on Tue, Nov 12, 2019 @ 13:11 PM

Many eyecare practices are struggling to compete with online retailers such as Hubble, Warby Parker, and even Amazon.

When competing to make optical dispensing sales, you have to think about the situation from your patients’ perspective. Identify why they would be willing to trust anyone other than their doctor to provide them with their glasses and contacts.

After doing a little digging, we figured out a few reasons your patients go elsewhere for their purchases.

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The Financial Guide: ROI of Eyecare Conferences?

Posted by Madhu Singh on Thu, Nov 07, 2019 @ 07:11 AM

Our last installment of the financial guide was on budgeting your marketing campaigns. Access it here if you missed it. This month we'll be thinking about the return of investment on conferences, tradeshows, and other industry events.

Not only do you have to consider the cost of attendance, but also factor in the flights, hotels, transportation, and loss of opportunity ODs incur taking time away from your practice. As an optometrist, you'll have to choose which conferences are convenient, which CE courses you need, calculate how many days you can afford to be away, and set up business meetings in advance. 

We'll help you break down if you can earn your expenditures back in the post below.

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7 Steps Towards a Well Organized Optometric Practice Desk

Posted by Janelle Pauli on Tue, Nov 05, 2019 @ 10:11 AM

We spent some time talking about the best ways to organize your work station in the optical dispensary or ways to apply the Marie Kondo method. When adjusting frames and working with small tools, having an organized work space is important to complete an efficient job.

This time around, we want to talk about organization at your desk - whether it's in the front of house, or your personal office. It's easy for work spaces to get cluttered, but sometimes that clutter can hinder efficiency or result in unpaid claims. Here are a few strategies for assessing your work space and getting a fresh start.

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Optometry Billing Can Be Scary

Posted by Madhu Singh on Thu, Oct 31, 2019 @ 09:10 AM

This halloween, there's only one thing that seems to scare optometrists: lost insurance reimbursements. Your gut reaction might be to hire someone to figure out why you're not getting paid. However, hiring a full-time in-house biller isn't the only solution to your problems.

We'll show you how to empower your staff with the basic billing, coding, and financial knowledge they need to navigate the complicated insurance rules. Then, you can decide the best method to manage your insurance revenue moving forward.

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