Video: Advice from an Optometry Marketing Professional

Posted by Madhu Singh on Thu, Jul 09, 2020 @ 08:07 AM

In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts now that their practice is reopen. However, most practices are reopening and it's almost certain that competition for both new and existing patients will be high.

There are a few budget-friendly marketing campaigns you can focus on in June and July to make locals aware of your practice's new protocols and strengthen your brand.

We interviewed Zvi Pardes, Head of Content Marketing at EyeCarePro, for his expert advice on the best ways to handle marketing your optometry practice after a financial setback. He provided us responses in the format that boosts engagement the most: videos.

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Tips For Better Frame Board Management In Your Optical Dispensary

Posted by Jeff Rezabek on Wed, Jul 08, 2020 @ 11:07 AM

Effective frame board management is becoming more important as online retailers evolve to gain market share.

The industry benchmark for your inventory turn rate is between 3 and 4 percent. If your rate is less than 3%, then you may be overstocking your optical dispensary with slow-moving inventory that your patients won’t buy.

Use the tips below to help you better manage your frame boards for profit.

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Delivering 5 Star Customer Service in Optometry

Posted by Megan Ludzenski on Tue, Jul 07, 2020 @ 11:07 AM

There are many things that you should be monitoring to keep your office workflow running smoothly. Unsurprisingly, one of the most important parts of your workflow is customer service. Creating a positive experience for your patients throughout their entire visit to your office is important in gaining repeat and new patients.

It's likely that many of your new patients start the customer service experience when they search for eyecare practices in their area on Google. Is your website customer-friendly? Our customer service cycle presentation below first tackles your online presence, continues through the patient experience, and goes over retaining patients after their first visit.

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How the FTC's New Contact Lens Rule Affects ODs

Posted by Dr. Masoud Nafey, OD, FAAO on Mon, Jul 06, 2020 @ 10:07 AM

The Federal Trade Commission just instated a final ruling that requires prescribers to obtain confirmation from their patients that they have received their contact lens (CL) prescription through digital or printed receipts as well as provide additional copies of the prescriptions when the patient requests.

For many optometrists, the optical dispensary is a big part of our practice revenue. When our contact lens capture rate is low or our sales are not keeping up with previous months, it can be a big stress for our team and business. While we recognize this FTC rule will cause frustrations for both patients and eyecare professionals, we want to make adjustments easier for Uprise EHR & PM customers.

Keep reading to see how exactly the new change affects eyecare practices and how Uprise can reduce disruptions to your workflow and make CL prescriptions accessible for patients.

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Everything Eyecare Practices Need to Know About Medicare

Posted by Madhu Singh on Thu, Jul 02, 2020 @ 10:07 AM

When it comes to accepting Medicare insurance, there are a few steps and processes that every front desk associate and optometrist needs to know. However, it can be tough to remember the various information surrounding reimbursements, signatures, and claims.

We saw that the Medicare Learning Network from the Center for Medicare Services provides a lot of useful PDFs and resources that your staff can refer to when in need. Make sure your staff always has access to these free pages in their bookmarks bar. These are important to follow if you want to reduce errors, returned or denied claims, and frustration for both your staff and patients. We'll highlight a few of the most important links below:

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