How to Avoid Making Costly Optometric Billing Errors

Posted by Jeff Rezabek on Tue, May 05, 2020 @ 09:05 AM

Successfully managing insurance reimbursements is the secret strategy of profitable optometric practices. However, many practices are still struggling to master the claims lifecycle to manage every step of the way.

Below are a few optometric billing tips to improve your claims management techniques and maximize profit.

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Business Terms Your Eyecare Practice Should Know

Posted by Janelle Pauli on Mon, May 04, 2020 @ 08:05 AM

How many patients do you see in your eyecare practice on a regular day? 15? 20? It can be easy to get caught up with your busy schedule that you start to neglect some of the business aspects of your eyecare practice. It takes a lot of time to manage your staff, stay on top of your financials, and implement marketing strategies. If you're a smaller independent practice, a lot of the business responsibilities could be falling on your shoulders.

Today we want to take a quick break from patient care and really think about the business side of things. When was the last time you looked at certain metrics? Do you know what all the financial terms mean when looking at different numbers? We pulled together ten business terms and phrases that are relevant to practices today that you should make sure that you know, and also understand how to apply them in your practice.

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Remote Work Series: 3 Things You Can Do Now

Posted by Madhu Singh on Thu, Apr 30, 2020 @ 07:04 AM

We understand that planning out your day or week can be tough when you don't know the timeline for reopening your practice and accepting patients at full capacity. So far in our remote work series, we've given you ideas for updating your tools, implementing telehealth, and building out your marketing personas.

But now we want to help fill your schedule on the days where you aren't sure how best to use your time or your staff's time. We have a few ideas for how you can continue to work on your business without conducting routine eye exams. Keep reading for some inspiration and guidance.

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Remote Work Series: Adapting to Rapid Change

Posted by Madhu Singh on Wed, Apr 29, 2020 @ 09:04 AM

Unprecedented times call for adaptability and creativity, which can help strengthen your practice. Especially when there is no immediate end to government regulations and mandates, it's better if your practice implements changes quickly to mitigate profit loss. Dr. Barker said it best when she stated that "remote patient care has been interesting and has pushed us to be creative and quick on our feet".

That's why we want to focus on the ways you can enact change quickly with minimal disruptions to your staff motivation, sales, and patient satisfaction.

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How a SWOT Analysis Can Help Your Optometry Practice

Posted by Madhu Singh on Tue, Apr 28, 2020 @ 10:04 AM

Although ECPs usually don't have a business background, some business savvy is required in order to stay relevant in the ever-changing eyecare industry. Companies conduct SWOT analyses when they're moving into new markets, looking to expand their user base, or assessing their position.

Your optometry practice can figure out areas for improvement, develop campaigns to rise above competitors, and figure out its overall value to patients with the help of tools like a SWOT analysis.

We'll show you how to conduct a SWOT analysis for where your optometry practice stands in relation to your competition, locally and nationally.

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