Setting Up a Referral Program for Eye Care Patients

Posted by Janelle Pauli on Mon, Jun 22, 2020 @ 14:06 PM

Word of mouth, peer to peer referrals are often the cheapest and best form of advertising that your eyecare practice can receive. While many people look to the Internet when it comes to finding new businesses and healthcare providers in their area, others turn to friends and family for a more trustworthy recommendation. How do you thank your patients for sending new referrals to your practice?

Before implementing a referral program in your practice we suggest reaching out to your state board in order to get the details on any legal requirements for running this program in your state or reach out to a business lawyer if you still have questions.

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How Dr. Sako Finds Community within Eyecare

Posted by Madhu Singh on Thu, Jun 18, 2020 @ 10:06 AM

After any optometrist experiences a setback or period of uncertainty, they emerge with new ideas, lessons, and avenues for growth. It's beneficial for all eyecare professionals to disseminate these ideas across coworkers and the eyecare community to share their advice.

We wanted to hear about how ODs manage their adaptable practice, so we interviewed 4 different optometrists for our ebook, Building an Adaptable Eyecare Practice. 

Dr. Sako discusses how he learned the true importance of OD networking and investing in staff during reopening his practice after shelter-in-place mandates. Below, we're sharing a small excerpt of some of the things we talk about in our latest ebook.

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How to Take a Professional Headshot at Home for ODs

Posted by Madhu Singh on Wed, Jun 17, 2020 @ 09:06 AM

Even if you're not searching for a new position, having an updated and high-quality headshot can come in use for all eyecare professionals. Not only do media outlets request a professional headshot to accompany interviews or published work, but it's helpful for patients to see photos of you and your staff on your practice's website. Putting a face to a name is crucial for practices with multiple optometrists and avoids and awkwardness when patients do arrive at your practice.

However, hiring a professional photographer to take your photo might not be possible or may be out of your budget. That's why we want to help you work with what you already have to create a great headshot just at home. Keep reading for a step-by-step guide on achieving the perfect optometry headshot.

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Techniques to Defuse Irate Patients In Your Optometric Practice

Posted by Jeff Rezabek on Tue, Jun 16, 2020 @ 10:06 AM

Most of the time, your patients are a delight to work with. However, issues can arise that turn confrontational and pit you and your optometric practice against your patient; threatening the bond that you spent years building. Although optometrists may be accustomed to making tough calls, sometimes its your optician or front desk associates that are on the frontlines. Make sure your whole team is on the same page when it comes to resolving conflicts.

Whether there’s conflict in your optical dispensary or the exam lane, work towards resolving the situation with these techniques to help your entire staff keep your patients happy.

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The Psychology of Color in Your Optical Shop

Posted by Janelle Pauli on Mon, Jun 15, 2020 @ 12:06 PM

Whether you're aware of it or not, color can play a big role in your buying decisions. In fact, we saw this statistic that said 52% of people don't return to a store because they don't like the store's aesthetics. This means you need to be aware of the colors associated with your brand and the colors you use in and around your office. They could play a part in whether a patient schedules an appointment with your practice, or makes a purchase in your optical shop.

Today we thought it would be fun to take a look at how different colors affect perception and purchasing habits. In your practice it could be the color of your sign out front, the colors used in a print ad, or the colors on the walls in your office that play a role in patients making a purchase decision

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