VIDEO: Making Your Optometry Homepage Standout

Posted by EyeCarePro on Thu, Jul 16, 2020 @ 09:07 AM

The following video and content is courtesy of EyeCarePro's optometry practice marketing expertise. As part of their series on having a powerful and effective eyecare website, they dissect the important parts of a homepage. 

The homepage carries a lot of weight when it comes to capturing new patients. It has to signal to Google that your website is the best local option for searches pertaining to eye care while looking attractive and being easy to navigate. An effective homepage leaves an impression—communicating your brand while simultaneously being easy to use and nice to look at. 

Read More

The Financial Guide: Prioritizing Patient Balances

Posted by Madhu Singh on Wed, Jul 15, 2020 @ 15:07 PM

We've shown you the benefits of pulling benefits before appointments, the difference between vision and medical billing, and common denial or rejection reasons for claim filing. However, we want to focus on something more timely today: your payment policy and following up on balances.

Especially when an eyecare practice is experiencing an influx of patients with periods of quiet in between, ODs can't afford to not get paid on time. 

We'll go over how to keep your accounts receivable manageable.

Read More

Opening an Optometry Practice Cold

Posted by Madhu Singh on Tue, Jul 14, 2020 @ 15:07 PM

Like many entrepreneurs, optometrists can work toward the goal of starting and owning an independent practice one day. The benefits of owning your own practice only begin with working for yourself. You can also control the messaging, branding, hiring, and overall direction of the practice over the years.

Of course, starting any business can be scary if you feel unprepared or don't have as much business background as you'd like. For most ODs, handling the finances and operational tasks of opening a practice can cause them to give up before they've given it a shot. That's why we've compiled all of our best information to prepare you for the reality of starting your own eyecare practice cold in this master post.

Read More

How to Win The Fight Against Online Retailers in Your Optical Shop

Posted by Janelle Pauli on Mon, Jul 13, 2020 @ 08:07 AM

Your competition in the eyewear market is growing with each new online retailer. There are plenty of other companies who have entered the space besides Warby Parker like BonLook, Lookmatic, Eyefly, and many more. The biggest appeal consumers see to using these online sites is more often cost, and trend.

Warby Parker has upped their game with multiple brick and mortor storefronts and showrooms nationwide. Warby Parker's marketing has dubbed optometrists as the "greedy middle man", making their bottom-of-the line frames even more appealing to consumers. Truth is, most consumers aren't aware of the total value package they receive when purchasing their frames and lenses in your optical shop from a licensed optician. That's why we think that patient education is your biggest weapon for competing with the online retail giants. 

Read More

Video: Advice from an Optometry Marketing Professional

Posted by Madhu Singh on Thu, Jul 09, 2020 @ 08:07 AM

In a recent Review of Optometric Business survey, optometry practices have stated that they are looking to increase their marketing efforts now that their practice is reopen. However, most practices are reopening and it's almost certain that competition for both new and existing patients will be high.

There are a few budget-friendly marketing campaigns you can focus on in June and July to make locals aware of your practice's new protocols and strengthen your brand.

We interviewed Zvi Pardes, Head of Content Marketing at EyeCarePro, for his expert advice on the best ways to handle marketing your optometry practice after a financial setback. He provided us responses in the format that boosts engagement the most: videos.

Read More