The Value of Revenue Cycle Management Reports

Posted by Janelle Pauli on Mon, Apr 27, 2020 @ 10:04 AM

Having easy-to-access reporting and analytics on your practice's revenue cycle management activities enables you, or your biller, to have full transparency into how your practice is performing over time. Without these reports, you're unable to make data-driven decisions and see how your practice stacks up against state and national averages. Access to this information is important, but you also need to know how to understand these reports in order to make the most informed decisions.

Let's rewind quick and go over a quick recap about what we mean when we say revenue cycle management.

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Remote Work Series: Introducing Telehealth to Your Practice

Posted by Madhu Singh on Tue, Apr 21, 2020 @ 10:04 AM

Although optometrists have traditionally been apprehensive to adopt telemedicine or deliver remote diagnoses, the current shelter-in-place precautions call for healthcare providers to adapt. If you have established patients with red eyes or injuries during this time, what options do you have besides remote care? However, beginning to administer patient care while you and your staff work from home takes planning and the right tools.

From billing codes to workflow changes, we want to show you how telehealth could be incorporated into your practice either for the short or long term.

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Things Patients Want From a Patient Portal

Posted by Janelle Pauli on Mon, Apr 20, 2020 @ 13:04 PM

The use of a patient portal in your eyecare practice will have a lot of benefits for both you and your patients. But sometimes, practices can run into challenges getting all of the benefits out of a patient portal due to lack of acceptance, promotion, or use by your patients. We found survery data that talks about some of the features that patients enjoy the most from patient portals.

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Optical Marketing: Is Your Eyecare Practice on Instagram?

Posted by Janelle Pauli on Wed, Apr 15, 2020 @ 11:04 AM

Every eyecare practice's social media strategy is going to be a little different and should continuously change based on the time of year, holidays, staff changes, and trends.

Your resources, budget, target market, and experiences are all going to play into what makes up the right strategy for your practice specifically. While Facebook marketing is probably the place to start on social media, there are plenty of other platforms that might make sense for your practice, like Instagram.

Today we want to look at how you might be able to include Instagram in your strategy, and some tips for getting started if you think it's the right step for your practice. 

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Remote Work Series: Create Patient Personas for Eyecare

Posted by Jeff Rezabek on Tue, Apr 14, 2020 @ 10:04 AM

Are you not seeing a strong Return on Investment (ROI) from your optical marketing resources? While building a marketing strategy is a good step, targeting the right audience takes planning and patience.

As an industry benchmark, your optometric practice should aim to increase new patient growth by 8-10 percent every year. Developing patient personas, broad representations of your ideal patients, can take research and time but is valuable in elevating your marketing campaigns. Understanding who your ideal patient is will help your practice influence new patient growth and help you edge closer to the industry benchmark.

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