Tips for ECPs: How To Get a Positive ROI Out of Vision Expo
It's that time of the year again, and Vision Expo West is just over a week away! We're busy in the office getting ready, so we can only bet...
Creating A Labor Day Special In Your Eyecare Practice
Labor Day is a federal holiday celebrating Americans participating in the workforce. It is celebrated every year on the first Monday in...
Google My Business Will Change Your Optometry Practice's SEO Strategy
It's likely you've already listed your optometry practice on Yelp, Zocdoc, and the AOA search. However, Google Reviews is quickly catching...
Why it Pays to Outsource Your Claim Management
A lack time management, claims knowledge, and high employee turnover impacts your practice's ability to effectively manage claim...
How A Revenue Cycle Management Service Can Earn Money 2022
Your insurance claim reimbursements are becoming a vital contributor to your practice’s profits. Unfortunately, vision and medical claims...
5 Reasons Practices Fail At Growing Their Optical Dispensing Sales
With the rise of online retailers, it’s getting harder to make a profit from optical dispensaries. It may seem impossible to convince a...
Using the Marketing Mix to Prepare for Back to School
It’s that time of year again when schedules start to fill up last minute, with kids needing eye exams before school starts. It can be an...
Shopping Sprees that are Worth the Money in Your Optical Practice
As it gets closer to the last quarter of the year, you might start looking at your yearly expenses and realize that you splurged a little...
Optical Dispensing: 2 Minute Sales Strategies for Closing Bigger Purchases
Increasing sales in your dispensary is one way to boost your practice profits. But, making an extra sale is sometimes easier said than...
Practical Upgrades For Your Practice Under $500
It's understandable for business owners to be hesitant when making excessive purchases during economic uncertainties. However, investing...
How to Learn from Your Practice's Toughest Business Mistakes
As a business owner you're going to make mistakes. But the silver lining in making mistakes is that it ultimately helps your business grow...
Stop Losing Money And Focus On Your Electronic Claim Rejections
Effectively managing insurance claims is critical for maximizing an optometric practice’s profits. Unfortunately, many billing managers...
How To Evaluate The Efficiency Of Your Software
Selecting a practice management software for your office is crucial to the success and health of your business. There are many benefits to...
Optical Sales: Have You Implemented a Commission Program?
Commission programs are a perk and motivator for opticians. Some opticians see commission programs as a necessary element of their job and...
These 3 Optical Software Tools will Help Your Staff and Your Workflow
If you have invested in, or are thinking about investing in practice management and EHR software for your eyecare practice, the system...
Don't Loose Focus During Labor Shortage
It's no secret the optical industry has seen its share of labor shortages in recent years. Though there may have been unavoidable...