Independent optometrists know the importance of building and maintaining a loyal customer base. And having a good marketing strategy for...
Being in the industry for almost 20 years, you pick up a few great learning lessons from clients, optometrists, software specialists, and...
Communicating face-to-face with your patients is essential for strengthening relationships, improving efficiency, and getting your message...
For optometry's class of 2019, they're in their final stretch. They get to start a career in the eyecare industry while trends are...
Messaging platforms are the preferred means of communication now. In 2017, Facebook Messenger had 1.3 monthly active users. As the monthly...
If you think staying on top of your claims management is difficult, then you’re not alone. Effectively managing insurance claims and...
Running your eyecare practice like the small business that it is can be challenging without having any business, management, or...
In addition to providing care to diagnose and correct eye health issues, there’s also a retail aspect to many optometric practices. Optical...
Whether you’re at Vision Expo East or your planning for a spring break vacation, taking a few days away from your optometric practice can...
High employee turnover, low-performance visibility, and a lack of insurance knowledge can make it difficult for an optometric practice to...
One of the big concerns many eyecare practices have when it comes to switching to new EHR software is that it will be time consuming....
With Halloween less than a week away, many retailers are getting ready for the shopping season with Black Friday and Cyber Monday sales....
Your optometry practice relies on more optometry software today than it had ten years ago. With solutions to manage your patient schedule,...
Efficiently managing your practice's claim cycle is a very important part of your practice's overall success and revenue. If your claims...
For an EHR software to be effective, it has to fit into your optometric practice and work with your office workflow. Unfortunately, an EHR...
Depending on your practice's specialties and location you might be serving a higher than average senior-age patient base. In today's world,...